Before establishing a UM-Dearborn social media presence, it is essential that you take some time to think about the strategy and long-term sustainability of the site. Answering the questions below and creating a content map (including planned posts for the next month) will help insure that your social media presence is a success.


  • Why are you establishing a social media presence?


  • What do you plan to achieve with this social medium?
  • Inform? Encourage dialogue? Share information? What kind of information?
  • What platform(s) will you use to achieve this?

Target Audience

  • Who will be reading and commenting on your social media? Who are you trying to engage?

Execution and Maintenance

  • Who will establish the social media site?
  • Who will be the administrator and maintain the site?
  • Do you have the support of senior leadership?
  • How often do you plan to update it? (Sites should be updated at least once to twice a week, and depending on the type of social media, more frequently).
  • How will you make connection to other UM-Dearborn social media sites?  
  • How will you measure the outcomes to know that you have met your goals?