Spring 2014 Campaign

The spring campaign uses digital and traditional media channels to support undergraduate recruitment efforts and continue to tell UM-Dearborn's story. Our digital media channels include Google, Facebook Suggested Posts, Twitter, Pandora radio and Remarketing. Traditional outdoor advertising also is being utilized to expand our reach leading up to Spring Open House on April 12. Campaign messaging will switch after April 12 to focus on key differentiators of the university, such as small class sizes, hands on learning and scholarship opportunities.

Facebook (Suggested Posts)

      

Pandora

(Click on the image to play audio)

Google (Paid Search) 

Twitter

Remarketing

(example here)

Outdoor

The following message is being displayed through mid April on 12 digital and static outdoor billboards throughout the metro Detroit area.