Spring 2014 Graduate Campaign

The spring graduate campaign uses digital media channels to support graduate recruitment efforts and help align UM-Dearborn as a graduate destination. The campaign is using Facebook Suggested Posts, Google Paid Search and Remarketing to reach prospective students up to 75 miles away from campus. It was segmented to appear in market for a two-week period leading up to each college open house. There also will be a two-week buy in April focused on general graduate messaging.

Facebook Suggested Posts





Google Paid Search

Remarketing

(Example to follow)