Metropolitan Vision communications piece
May 10, 2007
Dear Members of the UM-Dearborn Community,
I am pleased to share with you a new publication that is about all of us and what we do here at the University of Michigan-Dearborn.
Over the last few years, as we as a campus have formulated our major goals and the metropolitan vision that encompasses them, it became evident that it would be useful to have a concise but inspiring description of our plans and goals, to share with stakeholders throughout the region. I had three goals for the publication.
First, it should set forth our goals clearly and unequivocally:
- academic excellence
- student engagement
- enrollment growth
- metropolitan impact
Second, we needed to shine a bright light on the achievements of the University of Michigan-Dearborn faculty, staff and students—to offer tangible examples of the intellectual power, educational commitment, and community engagement that define us at our best.
Finally, we needed a publication that looks as good as we are. As an introductory summary of our unique mission and distinctive strengths for when we meet community and academic leaders, legislators and potential donors, the publication needed to represent authentically the quality, energy, and standards of the UM-Dearborn campus.
This work is now complete and is available on the Web at www.umd.umich.edu/metropolitanvision. I hope you will take some time with the publication, titled Making the Metropolitan Difference: A Strategic Vision for Our Next Decade, and I hope that you find that it does a good job of expressing something of our shared values, accomplishments, and aspirations as a university that is making a difference.
For those of you who have occasion to meet and collaborate with leaders in the academic, corporate, non-profit, and government sectors, I hope that the publication will be a useful tool to help you explain the work of our campus in an attractive and persuasive format. Most recently, I have shared the publication with members of the Michigan legislature as part of our annual testimony, and I have found it to be a very effective way to describe the special strengths of UM-Dearborn.
If you would like a quantity of printed copies for meetings or groups, please contact Renee Lopez at email@example.com.
My thanks to each of you for advancing the institution towards realizing the Metropolitan Vision.