UM-Dearborn College of Business launches undergraduate business degree in digital marketing this fall

August 31, 2011

DEARBORN / Aug. 31, 2011---The University of Michigan-Dearborn’s College of Business (COB) has launched a new undergraduate business degree in digital marketing that will be available beginning this fall. This exciting new program is one of only two digital marketing programs across the nation and provides students with the skills needed to succeed in this rapidly changing field.

Digital marketing utilizes technologies including the internet, social networks, mobile and video games providing even small companies global markets. Digital marketing allows for interactive two-way communication between a company and its customers allowing for customized products, prices or promotions.

“Digital marketing has become a primary way that companies service and engage their customer base,” says Kim Schatzel, dean, College of Business. “As the reliance on digital continues to grow, we are thrilled to launch this program which will produce the kind of employees that companies are looking to hire - creative talent that can synthesize solutions, identify opportunities, and laterally think in the digital space.”

This digital marketing major prepares students for all areas of the industry by providing a diverse course curriculum including new courses such as E-tailing and Retailing, Communications Strategy & New Media, Digital Consumer Search & Marketing and Digital Analytics and Content.

For more information on this exciting program visit or connect with the program on Facebook at UM-Dearborn: Digital Marketing.

The College also recently announced that it has named entrepreneur and best-selling author Josh Linkner as its entrepreneur-in-residence and adjunct professor of applied creativity. Linkner, CEO and managing partner of Detroit Venture Partners, a venture capital firm helping to rebuild urban areas through technology and entrepreneurship, will partner with College of Business and University faculty, staff and senior leadership to infuse programs and courses with his innovative principles. “We look forward to working with Josh who is a trailblazer in digital marketing and will be a key in the creative development of the students in this new major,” said Schatzel.

Founded in 1959 with a gift of just over 200 acres of land and $6.5 million from the Ford Motor Company, University of Michigan-Dearborn is a metropolitan university serving southeastern Michigan, committed to excellence rooted in strong academics, innovative research and programming and civic engagement. The University has nearly 8,900 students pursuing more than 90 bachelor's, master’s, doctoral and professional degrees in liberal arts and sciences, engineering, business and education.  A top-ranked university with a faculty devoted to teaching, and students committed to achievement, UM-Dearborn has been shaped by its history of partnering with local leaders and communities, and is committed to finding solutions for the challenges that face the region.

Beth Marmarelli
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