World-renowned architect William McDonough to lecture Feb. 13 at second annual Technology and Culture Forum.

January 22, 2007

DEARBORN / Jan. 22, 2007---William McDonough, designer of the Ford Rouge Center and developer of cradle-to-cradle design philosophy, will present “The Ford Rouge Plant: The History and Sustainability of Sustainable Manufacturing” during the second annual Technology and Culture Forum on Tuesday, Feb. 13 at the University of Michigan-Dearborn.

The event, which is free and open to the public, will be held from 4 p.m. to 6 p.m. in Lecture Hall B of the campus’s Social Sciences Building.

“We're excited to have Bill McDonough as our main speaker. He's one of the world's most influential architects and designers, and a leader in the sustainable design movement,” according to humanities Prof. Jonathan Smith, associate dean of UM-Dearborn’s College of Arts, Sciences, and Letters.

"This event is an important step of raising awareness and demonstrating a world-renowned renovation in southeast Michigan on sustainability,” according to Prof. Orin Gelderloos, director of UM-Dearborn’s Environmental Interpretive Center. “Bill McDonough's leadership on the integration of ‘green’ at Ford Motor Company is a remarkable achievement. For too long, we have assumed that living according to the laws of ecology, or cradle-to-cradle, would require sacrifice and setbacks for our lifestyle. Setting and pursuing goals of sustainability in our manufacturing, business and personal practices should lead us to adopt a lifestyle with greater satisfaction and a higher quality."

McDonough is founding principal of William McDonough and Partners, an internationally recognized design firm practicing ecologically, socially and economically intelligent architecture and planning.

McDonough’s lecture will be followed by a panel discussion with Lindy Biggs, professor of history and executive director of the Sustainability Initiative at Auburn University, and author of The Rational Factory: Architecture, Technology, and Work in America's Age of Mass Production; Timothy Luke, professor of political science at Virginia Tech and author of Capitalism, Democracy, and Ecology and Ecocritique: Contesting the Politics of Nature, Economy, and Culture; and Jay Richardson of Sustainable Business Solutions, which implemented McDonough's design for the Ford Rouge Center.

“The panelists following McDonough's presentation should generate interesting discussion and debate as well,” Smith said. “Lindy Biggs, having written about the history of the Rouge, will bring a historical perspective to the ‘new’ Rouge.

“Jay Richardson will speak to the practical challenges of making sustainable buildings a reality,” Smith said. “Tim Luke, who has written incisively about the design philosophies of McDonough and others, will raise questions about the assumptions and goals of the sustainability movement.”

The Technology and Culture Forum is sponsored by UM-Dearborn, The Society for the History of Technology, The Henry Ford and The University of Detroit-Mercy.

For more information, contact Smith at 313-593-3608.


The University of Michigan-Dearborn does not necessarily endorse speakers' views.


CONTACT: Jennifer Sroka
PHONE: 313-593-5644
The Office of University Relations
Room 1040, Administration Building
University of Michigan-Dearborn