Quick Reference Guide
COLORS FOR PRINT:
PMS (Pantone) colors, print
Blue: PMS 2758 (coated and uncoated)
Yellow: PMS 123 (coated)
Yellow: PMS 115 (uncoated)
CMYK colors, for print [please note: these are general equivalents]
Blue: C100, M80, Y0, K26
Yellow: C0, M24, Y94, K0
COLORS FOR WEB (Web safe):
RGB colors, for web use only [please note: these are general equivalents]
Blue: R0, G0, B102 (#000066)
Yellow: R255, G204, B51 (#ffcc33)
The typeface used in the University of Michigan-Dearborn wordmark is Book Antiqua ("small caps").
Any other additional copy should be set in Book Antiqua or Gill Sans MT. If Gill Sans is not available, use one of the following three (in order of preference): Helvetica, Franklin Gothic, Arial.