Logo Usage Guidelines
Guidelines for all UM-Dearborn Logos:
- Do not add any words or other images to a logo.
- Do not modify a logo with an unauthorized typeface.
- Do not modify, distort, obscure, and computer or camera enhance a logo in any way. (i.e.: do no place image or type over the logo)
- Do not modify the size or position relationships for any element within a logo.
- Avoid using the Block M in the middle of a word or sentence.
- Do not turn a logo on its side or upside down.
- Do not put any logo over images.
- Do not put any logo over patterned or textured backgrounds.
- Do not transect or divide the Block M (other than the accepted registered “Split Block M” logo).
- Do not rotate logos or place on an angle.
- Do not use existing logos to create new marks without approval from the Marketing department.
- Do not use the same logo more than once on any one piece.
- Block M must be in yellow. Block M may be blue if on a yellow background.
- Block M can be grey if in a black and white printed piece.
- Block M must appear as a solid color. Do no show as an outline or add an outline to the original mark.
- Do not use the Dearborn Block M in combination with any other logos without prior written approval from the Marketing Department.
Guidelines for "Degree" Tagline and Logo:
- When using the tagline in text, keep the wording The Degree that Makes the Difference™
- Place a trademark "™" at the end of the tagline and logo.
- Do not punctuate the logo or tagline.
- Book Antiqua font is the official font used in the "Degree" logo.
- The "Degree" logo must always appear in Book Antiqua and in this arrangement. A graphic will be supplied in a variety of formats.
- For all printed materials created within the University, the "Degree" logo must appear in the lower right corner, unless otherwise indicated by a template. Templates, or large projects, will be created as needed by outside venders (such as the viewbook).
- The logo should only be shown in blue or black on a white background; white type on a solid background (NOT YELLOW, as it is too difficult to read – preferably a black or blue background)