PHONE: (313) 593-5644
DATE: Feb. 8, 2005
Ford's Brazilian plantation is topic of talk
DEARBORN---Andreas Exenberger, assistant professor at the Faculty of
Economics and Statistics of Innsbruck University in Austria, will present
"Fordlandia: Micro, Meso and Macro Level" at 4 p.m. Monday,
Feb. 14 in Room 1165 of the Social Sciences Building on the University
of Michigan-Dearborn campus.
The talk, which is free and open to the public, is sponsored by the Center
for the Study of Automotive Heritage.
In the mid-1920s, Henry Ford created a rubber plantation in Brazil to
get around the supply problems connected with East Asian rubber from British
and Dutch plantations, according to Prof. Bruce Pietrykowski, director
of the Center for the Study of Automotive Heritage.
The project, which soon became known as "Fordlandia," reveals much about the environmental problems, mismanagement, labor problems, social upheaval and cultural misunderstandings caused by the transplantation of a North American factory and village to the Brazilian Jungle.
For more information, contact Pietrykowski at firstname.lastname@example.org.
The University of Michigan-Dearborn does not necessarily endorse speakers views.