PHONE: (313) 593-5644
DATE: June 2, 2004
History of technology expert to give talk on electric automobiles
DEARBORN---Gijs Mom, an expert in the history of technology, will present
"The Car of Tomorrow: Success and Failure in the History of Mobility
and the Electric Vehicle" at 4 p.m. Wednesday, June 16 in Room 1030,
of the College of Arts, Sciences, and Letters (CASL) Building on the University
of Michigan-Dearborn campus.
The event is sponsored by CASL and the Center for the Study of Automotive
Mom, assistant professor of history of technology at Eindhoven University
of Technology in the Netherlands, will discuss how the advantage of gasoline
engines was created over the years through a series of marketing interventions
and technological modifications in both the consumer and commercial vehicle
markets in the United States and Europe.
Using historical examples, Mom will discuss the technological advantages
of the electric vehicle with an analysis that weaves together culture
and economics with engineering technology.
Mom is one of the founders of the emerging field of mobility history.
He is a recipient of the 2003 Institute of Electrical and Electronics
Engineers Life Member Award for the best article published on the history
of electrical engineering. Mom is deputy editor of the Journal of Transport
History and will become editor in November 2005.