Brand Identity Policies

Use for Official University Business

Attaching “University of Michigan-Dearborn” to an official university event or publication is appropriate only when the activity or publication is one for which the university takes institutional responsibility. Faculty, faculty emeriti and staff members may use the University of Michigan-Dearborn's name to identify themselves. If using the university name in connection with activities conducted outside of the scope of their employment (e.g., authoring a book), their exact title must be specified and it must not be implied that the university endorses the product or activity.