The Executive Speaker Series invites a panel of experts to discuss business and economic issues critical to Michigan-based businesses.

The series focuses on diverse topics, including changes in the business climate and future trends. The event provides a unique opportunity for networking and discussion among industry leaders, members of the business community, faculty and students.

Executive Speaker Series UM-Dearborn College of Business

March 14, 2019

Selling in the Global Economy: How US Businesses can Thrive

In order to grow and thrive, businesses must be able to communicate a compelling value proposition to consumers, clients, and other businesses. When it comes to expanding in the global marketplace, however, strategies for growth are complicated. For example, many US companies have struggled to communicate a compelling value proposition among different nationalities, cultures, genders, age-groups, and other social categories. Beyond that, expanding internationally has required US companies to navigate a host of trade-related issues, including tariffs, differences in legal systems, and even the challenges created by partnering with local businesses in other countries.

The purpose of this panel is to discuss the future of selling American goods and services in the global marketplace. What political and legal issues do US businesses face? How can they effectively develop products and services to satisfy a wide range of consumers and businesses around the world? How has the effectiveness of traditional advertising decreased, and what new marketing methods and technologies will help US companies communicate their value proposition in the global marketplace?

Murray Feldman, host of the Feldman Report, WWJ Newsradio 950

Dr. Brian Patrick Green, Czarnecki Collegiate Professor, UM-Dearborn College of Business

7:30 am - Registration and networking breakfast
8:10 am - Welcome and panel discussion
9:30 am - Conclusion

Michigan Room, Fairlane Center South
University of Michigan-Dearborn, College of Business
19000 Hubbard Drive, Dearborn, MI 48126

Free registration. Breakfast is included.

WWJ Newsradio 950

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