Digitization is changing today’s business landscape dramatically

New media and technologies evolve, business models get disrupted, consumer behavior changes, and management decisions are driven by big data. Managers need to be well prepared in order to assess how these changes impact their businesses.This interactive workshop will provide participants with a broad overview of relevant tools and practical examples of digitization. After this session, participants will have a solid understanding of how digitization affects businesses and will be able to assess their own practices in terms of strategy, marketing, and sales.

Presenter: Philipp A. Rauschnabel, College of Business, University of Michigan-Dearborn

The session will run from 8:30-4:30 and lunch will be provided.

Location: University of Michigan-Dearborn College of Business
19000 Hubbard Drive, Fairlane Center South, Dearborn, MI 48126

Cost: $300
Group pricing and multi-program discounts may be available.  Contact Timothy Davis at tadavis@umich.edu for more details.

College of Business

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