AMA recognized at Collegiate Case Competition and National Conference
The UM-Dearborn American Marketing Association Chapter competed in the AMA Collegiate Case Competition on Dec 7.
The competition was a yearlong event that brought together top marketing students across the nation to create a marketing campaign for ebay. On March 16 the chapter attended the American Marketing Association’s 39th Annual International Collegiate Conference in New Orleans where they received an award for exemplary collegiate performance with outstanding chapter communications, membership, and fundraising. During the conference AMA members participated in workshops, seminars, and two members competed in the Marketing Strategy Competition.