AMA recognized at Collegiate Case Competition and National Conference 2016
The UM-Dearborn AMA Chapter received commendable recognition at the AMA Collegiate Case Competition January 29.
The competition was a yearlong event that brought together top marketing students across the nation to create a marketing campaign for Ice Breaker Chews. The chapter also attended the national conference on March 17 in New Orleans where they received an award for exemplary collegiate performance with outstanding chapter planning and fundraising. In addition, two members placed in the top 15 for the Marketing Strategy Competition in which 98 schools competed, and the chapter received an honorable mention for their case competition.