American Marketing Association Competes at the International Collegiate Conference

April 26, 2018

COB’s AMA chapter represents UM-Dearborn at the International Collegiate Conference in New Orleans.

Last month, five members of the American Marketing Association attended the International Collegiate Conference (ICC) in New Orleans, Louisiana. The conference brought together 1700 aspiring marketers from across the United States to participate in professional development sessions, learn about cutting edge industry information, compete in competitions and network with fellow marketing professionals.

Students heard from key note speaker Mark French, an entrepreneur and inventor, who shared his story and struggles launching products including: Court Grip, The Players’ Tribune, a tv show called "Fit Team Five" and twenty, a new social app focused on meeting up with friends in person. Sheryl Adkins-Green, CMO of Mary Kay, was the second keynote speaker, who shared her experience modernizing a brand and global marketing strategy. In addition, students were able to attend breakout sessions with topics such as, The Continuous Change in Marketing, Branding Yourself to Win the Interview, Promotional Marketing, Listening to the Haters and Sports Analytics.

During the awards banquet COB's AMA chapter received awards for:

  • Commendable in the Case Competition
  • Outstanding Chapter Planning and Fundraising
  • Placed 5th in the website competition out of 150 chapters lead by Natalie Erickson

Students Testimonials

"I was able to attend this year’s conference as well as last year's and they were both great experiences. My favorite part was applying what I learned during the Marketing Strategy and Digital Marketing competitions. Everyone at the conference was passionate about marketing, the breakout sessions were informative and I was able to network with people whom I wouldn't have met if it weren't for the conference." -Adam Olweean

"I was unsure about going to the conference, but I am glad I did! I chose to attend the “Listening to your Haters” breakout session, which taught me to listen to what haters have to say and use it as motivation to succeed." -Mirna Balaghi

"Mark French was a great speaker. During his speech I could feel his entrepreneurial passion as he shared how he developed ideas and talked about the struggles he encountered." -Eric Tresh

"I enjoyed being surrounded by and networking with fellow marketing majors from across the country." -Sidney St. Germain

"The breakout session "The Change is the New Constant in Marketing" stood out to me because all of the emerging technology that can quickly change the way we communicate with consumers. I also enjoyed competing in the digital marketing simulation competition, because it allowed students to experience a real-world scenario for a digital marketing specialist, and it required us to use a lot of creativity to succeed." -Francisca Ali

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