American Marketing Association's Windy City Takeover

January 22, 2020

College of Business’s chapter of the American Marketing Association tours marketing agencies in Chicago.

Recently twenty members of the College of Business’s chapter of the American Marketing Association (AMA) participated in the organization's annual Chicago trip, in which students visit marketing agencies in Chicago to gain exposure to firms outside of metropolitan Detroit.

Their first stop was a tour of rEvolution, a mid-sized sports marketing agency that has worked with clients such as Samsung, Red Bull and the NBA. During the tour, which included meetings with the CEO and several University of Michigan alumni, students participated in a business case competition in which they developed mock plans for rEvolution to help Edward Jones, the financial services firm, leverage sports marketing to improve its financial services business. The leadership team “were impressed with our pitches and offered feedback on how to improve our presentations in the future,” said Andrew Piszar, a member of the AMA. “It was a valuable exercise that required us to think quickly, work as a team and practice presenting in front of a potential client.”

The AMA's second stop was Motion Agency, the largest woman-owned marketing firm in Chicago. “Motion Agency gave us some great tips on how to make a YouTube video interesting, using the fictitious product of 'goose eggs' as an example,” as Desilda Cela, a member of the student delegation, explained. “They taught us that no matter how small or weird a product may be, you have to be open-minded and creative in order to generate awareness to potential customers.”

The students also visited Agency EA and enjoyed some free time.

Reflecting on the significance of the trip, Kristina Lee, the former AMA president, explained, “The annual Chicago trip is just one way AMA members learn more about the professional opportunities available in the marketing space. They build lasting friendships and have an amazing experience along the way.”

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