Executive Speaker Series: Selling in the Global Economy
Our panel of experts discuss selling in the global economy.
The purpose of this panel is to discuss the future of selling American goods and services in the global marketplace. What political and legal issues do US businesses face? How can they effectively develop products and services to satisfy a wide range of consumers and businesses around the world? How has the effectiveness of traditional advertising decreased, and what new marketing methods and technologies will help US companies communicate their value proposition in the global marketplace?
Johan de Nysschen, former Executive Vice President, General Motors
Frank O’Brien, Executive Vice President, Magna International
Chris Samfilippo, founder, MarketSpark! and Lecturer, University of Michigan-Dearborn