iHeartMedia Tour with the ICMC

1/25/2017

Last month Adrian, along with twelve other COB students, participated in a company tour of iHeartMedia arranged through the college’s Internship and Career Management Center (ICMC).

Adrian Andrade arrived at iHeartMedia, Inc. wearing a suit and a smile. “I didn’t know anything about the radio industry, but I’ve grown to understand the importance of pushing myself out of my comfort zone and getting involved,” he said.

Last month Adrian, along with twelve other COB students, participated in a company tour of iHeartMedia arranged through the college’s Internship and Career Management Center (ICMC). This immersion experience created a unique opportunity for students to learn about this industry by visiting the organization’s workplace.

Members of iHeartMedia led students on a tour of the company’s Southfield offices, providing students the opportunity to experience a typical workday. Students saw firsthand what it takes to succeed in the fast pace environment of media and entertainment, as well as explore the various operations that make up this industry.

Dr. Darius, local DJ for iHeartMedia’s FM98 WJLB said, “Developing a marketing plan and implementing it for a big client requires a lot work, however you have to be energetic and fun. Give your clients added value.”

As Adrian reflected on the day, he noted the uniqueness of the opportunity to visit the company’s operations, saying, “I was exposed to multiple industries through my four internships, but this tour gave me something different: a chance to see all of the components that go into an industry I knew nothing about.”

The ICMC can connect you to the tools and resources to help you through the career development process. In order to pursue the career choice that is best for you, it’s important to discover and understand your interests, personality, values, and skills. Learn more about ICMC’s services and find out how you can get connected to premier employers like iHeartMedia Inc.

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