Local Business Collaborates with University of Michigan-Dearborn and DHL Ghana to Launch a Global Initiative
The program will pilot in a College of Business Marketing Research (MKT 454) course this winter.
Crystal J. Scott, Assistant Dean and Associate Professor of Marketing at the University of Michigan-Dearborn College of Business is collaborating with the Virtual Global Consultant (VGC) Group, LLC to launch the Digital Futures Fellowship Program in January 2019.
The VGC Group is a digital venture company that utilizes project management and digital marketing to build and manage back-end operations that support people, businesses, and organizations aiming to create business online.
W.E. Da’Cruz, Cofounder and Chief Operations Officer at the VGC Group, explains, “Our vision is to help people, organizations, and businesses go global – we want to see them effectively conveying their message to the world, and to see cultures collaborating to make a global impact through various talents and areas of expertise.”
With the Digital Futures Fellowship Program, students from the University of Michigan-Dearborn College of Business will gain real-world experience performing market research on small to medium-sized businesses based in Ghana, West Africa.
The program will help participating businesses to compete in the global market, which aligns with one of the VGC’s main goals.
As Scott added, “The University neighbors the City of Detroit, which is adjacent to international waters. Through this program, we are now leveraging a global opportunity to connect students to countries where they can make a lasting impact. Our intention is to pilot this collaboration in my Marketing Research (MKT 454) course this winter.”
DHL Ghana is an important partner in this collaboration because of its company-wide incentive that offers special e-commerce shipping prices to any Ghanaian business interested in selling online. According to William Ofori, the Commercial Manager at DHL Ghana, growing Ghanaian and African small to medium sized enterprises is necessary for leveling the competitive position in the global marketplace.
For DHL, this collaboration is the first step in building an active marketplace with data-driven campaigns and integrated payment and shipping solutions in Ghanaian and Africa in general.
Through the combined resources of VGC, DHL and the University, students in the program will gain a unique insight into the global market while conducting professional work in the digital space.
The collaboration is the brainchild of VGC, which was recognized as the College of Business 2018 Employer of the Year for providing internship and employment opportunities for students.
A New Jersey native whose family is from Ghana, Da’Cruz explains that she’s spent the last two years observing her new surroundings, making a link between her passion and her new home. “The people of Detroit and the people of Africa have had a similar plight, but both have been able to rise above their situation,” continues Da’Cruz. “That is why we believe that this collaboration is one that is both timely and necessary to benefit people from both places.”