Elif Izberk-Bilgin, Ph.D.

Associate Professor, Marketing
Elif Izberk-Bilgin
College of Business
Department of Management Studies
Marketing
313-593-3920
128 Fairlane Center South | 19000 Hubbard Drive | Dearborn, MI 48126

Teaching Areas:

BBA, BBA Marketing, MBA

Research Areas:

Consumer Behavior/Psychology, International Marketing, Market Research

Biography and Education

Elif Izberk-Bilgin, Ph.D., Associate Professor of Marketing at the University of Michigan-Dearborn College of Business. She holds a B.A. in Sociology from Bogaziçi University in Istanbul, Turkey, an M.B.A. with specializations in Marketing and International Business, and a Ph.D. from University of Illinois- Chicago.

Elif is the winner of two prestigious research awards. She is the recipient of the 2015 Journal of Consumer Research Best Paper Award and the 2012 Sidney J. Levy Award. Prof. Izberk-Bilgin has been invited to give lectures at the Said School of Business, Oxford University, ESCP- Europe, and University of Lille in France. As a Young Leader 2011, she has represented United States at the American-Swiss Foundation's Young Leaders Conference. She offers consulting to industry leaders and frequently presents her research at national conferences.

Research

Prof. Izberk-Bilgin's research focuses on consumer activism, Islamic marketing, branding, and sociological aspects of consumerism in emerging countries. Her work has been published in the Journal of Consumer Research, Journal of Academy of Marketing Science, and Consumption,Markets and Culture. Prof. Izberk-Bilgin's research has been featured in Time and has garnered international attention. She is Associate Editor of Consumption, Markets, and Culture and serves on the Editorial Advisory Board of Journal of Islamic Marketing.

Teaching

Prof. Izberk-Bilgin’s teaching interests include Global Marketing, Marketing Strategy, Consumer Behavior, Principles of Marketing, Qualitative and Interpretative Research Methods in Marketing.

Education

University of Illinois

Awards and Recognition

Recipient of research awards and grants

  1. 2015 Journal of Consumer Research Best Paper Award. "Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer culture, and Islamism." Journal of Consumer Research, (Volume 39) December 2012.www.ejcr.org/bestarticleaward.htm
  2. 2012 Sidney J. Levy Award. "Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer culture, and Islamism." Journal of Consumer Research, (Volume 39) December 2012.