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Darren Palmer Lecture, "How Ford Used Human Centered Design To Create A Game Changing Portfolio Of Electric Vehicles, Coming To You Soon"

Friday, October 4, 2019
2 p.m.-3 p.m.
BorgWarner Auditorium
Institute for Advanced Vehicle Systems Building (IAVS)

The College of Engineering and Computer Science invites you to a special lecture by Darren Palmer, co-Director of Ford Team Edison and Global Product Development Director, Battery Electric Vehicles, Ford Motor Company on Friday, October 4, 2019 at 2 pm in BorgWarner auditorium, IAVS as part of the UM-Dearborn Homecoming Celebration.

Ford Team Edison was created to accelerate battery electric vehicle development within Ford.  The mission was to determine where to play and how to win in fully electric vehicles.  Created as a fully cross functional team, all ages, backgrounds and experiences, with little hierarchy, working using new human centric methodologies.  The results are astonishing and will change the course of a 100 year old company.  Come and see what we learned, how we applied it and how you can use this in your work.

Refreshments will be served after the lecture. Limited seating. Please RSVP at 

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College of Engineering and Computer Science


Marie Elliott

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