To strengthen community partnerships and help students gain experience, College of Business initiatives continue to support local businesses throughout COVID changes and help entrepreneurs succeed.
Soccer captain Chad Schmerheim juggled classes, work and the responsibilities that come with being as a student-athlete. The College of Business graduate says he's gained a full-time job offer, soccer teammates who have become life-long friends and a business education backed by a Michigan degree.
Human Resource Management expert Junghyun (Jessie) Lee shares best practices on how to get new employees out of home office isolation by building bridges of connection to their team.
College of Business student Ryan Matey continuously sought leadership roles on campus. Now, with graduation only months away, he's landed a competitive post-graduation professional development fellowship that gives him the opportunity to stand out as a leader while starting his career.
Professor Aaron Ahuvia receives international lifetime achievement award for pioneering research on brand love
In the marketing world, the College of Business Professor is as recognizable as the big-name brands that he studies.
Studies suggest that clear communication from organizations during recruitment may result in more effective future employee-organization relationships.
When global management-focused firm PCubed launched their North American internship program this summer, the staff knew where to find highly qualified students thanks to connections made with Lecturer Patrick Keyes.
MKT 455 E-tailing and Retailing aims to make students aware and well informed of sales strategies and consumer behavior.