Professor Aaron Ahuvia receives international lifetime achievement award for pioneering research on brand love
In the marketing world, the College of Business Professor is as recognizable as the big-name brands that he studies.
Studies suggest that clear communication from organizations during recruitment may result in more effective future employee-organization relationships.
When global management-focused firm PCubed launched their North American internship program this summer, the staff knew where to find highly qualified students thanks to connections made with Lecturer Patrick Keyes.
MKT 455 E-tailing and Retailing aims to make students aware and well informed of sales strategies and consumer behavior.