Promoting Your News & Events
Getting Publicity for News/Events 101
Learn more about promotion channels and resources available to you when promoting your news or events.
Amazing things happen on our campus every day, and many are suited to multiple communications channels. These may include UM-Dearborn publications, UM-Dearborn social media and/or media outreach. Contact Kristin Palm, assistant director of communications, to discuss the right communications strategies for your news, event or initiative.
Faculty and staff with content they would like included in the weekly all student email (sent on Sunday) should complete this Google form.
The campus community receives a large volume of emails. It is advised to utilize the other communications channels listed on this page before sending an all-campus email. If it is determined that an email is necessary, best practice is to send no more than two emails –one early notice of an event and one notice just before the event–to the general UM-Dearborn email list. Please be courteous, take extra care to avoid errors in the email and review the Campus Email Notification Policy and Procedures before sending.
The university does not have a staff photographer; therefore photography for events cannot be guaranteed. If photography is desired it is your responsibility to secure and pay for a photographer. The Office of Communications can provide a list of photographers who have been used on campus whom you can contact regarding your event. If the Communications team plans to highlight an event or program in internal or external communications we will develop a plan with you to secure photography in advance. Please note that in many cases a release form, completed by a legal guardian, is required when minor children are involved and the images will be used to publicize/promote the event.
Legacy is the magazine of UM-Dearborn, posted online and sent annually to more than 45,000 UM-Dearborn alumni as well as a select group of regional and community leaders. The publication highlights the interesting work of UM-Dearborn students, alumni, faculty and staff that consistently demonstrates the impact that the university is making in the region. To submit a story idea, email umdearborn-legacy@umich.edu.
The Michigan Journal is the student news publication. Submissions to the Michigan Journal should be emailed to wolverinemedianetwork@umich.edu
The Office of Communications can assist with general guidance regarding promotion materials. It is required that the correct UM-Dearborn logo be utilized on all materials.
- Flyers/Signage – Public posting is encouraged on specific bulletin boards across campus. All postings must be stamped for approval by the Office of Student Life, located at 2136 James C. Renick University Center.
- Directional signage – To help get visitors to the correct location, signs can be installed by Facilities Planning. For more information contact 313-593-5045.
- Marquees – Events sponsored by student organizations and/or the university can be promoted on the campus marquees and television screens. Submissions must be made at least 3 weeks in advance and will run for a maximum of two weeks before an event.
The campus’s faculty/staff e-newsletter is published twice weekly during the academic year. It is distributed via email to all UM-Dearborn faculty and staff as well as retired faculty and staff, media contacts and community members. Reporter highlights campus-wide news and events; students, research, courses and initiatives that represent UM-Dearborn's mission and impact on southeast Michigan; and recent faculty and staff accomplishments.
To submit a story idea, please complete and submit a news story form at least two weeks prior to the publication.
To post to the UM-Dearborn Events calendar, contact your college, department or office's website Content Editor.
The Office of Communications determines what news content is included on the Gateway and makes the determination of what should be highlighted in these areas based on external appeal. Selected events that have a broad and external university impact are highlighted on the Campus Events section of the Gateway.
The university maintains a Twitter feed that can be utilized to promote events. Each college also administers social media channels. If you are interested in having your event included in UM-Dearborn’s Twitter, please send the event information to Kathryn Bourlier at least two weeks prior to the event.
To request to add video to the UM-Dearborn YouTube Channel, complete the Video Upload Form.
If you are considering setting up your own university social media channels, please review our Social Media Guide
The University Record is a daily online source of the latest news about U-M tailored specifically for faculty and staff. The print version of University Record is published weekly during the regular academic year, except during scheduled university-wide breaks and serves thousands of active and retired faculty and staff with news and features covering the diverse university community. UM-Dearborn Communications staff is in regular communication with University Record reporters and include these contacts on media distribution lists. They are sent information on interesting faculty research, programs, receive links to UM-Dearborn experts that are quoted in the news and are included on the Reporter distribution list for publication consideration.