Kyungwon (Kyung) Lee, Ph.D., Assistant Professor of Marketing at the University of Michigan-Dearborn College of Business. Professor Lee joined the University of Michigan-Dearborn in 2018 after receiving her doctorate in Marketing from Rutgers-The State University of New Jersey. Before joining the Ph.D. program, she worked as a market researcher at a boutique market research company in New Jersey. She is the recipient of the best paper award in Marketing Ethics track at the Society for Marketing Advances Conference in 2016.
Professor Lee’s primary areas of research interest include consumer value co-creation, online privacy, and healthcare marketing.
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