Web Content - Best Practices
1) Only one person is making changes to your site.
- Helps to ensure accuracy
- Gives your office one voice (rather than a crowd)
2) Web responsibility is assigned to a staff member.
- Student work is checked/ monitored by one staff member.
- Staff member is trained and can use Typo3.
- Staff member trains student in Typo3.
- Staff members access is broader than the students.
3) Remember your role is to add content.
- Keep your site current.
- People are scanning not reading most of your content. Endless text or intro text is a thing of the past.
- Until youíve mastered your content management, keep your bells and whistles to a minimum.
4) Shift the way you think about advertising.
- Donít treat the web as an afterthought.
- Web information is available 24/7. Flyers are only available when walked past.
- Post on the web first then post on Facebook. Events only advertised on Facebook cannot be seen by all.
- Don't just upload a PDF document with info about your event. Create a new page within your site.
- Information is more important than backgrounds and graphics.
5) Photos and Graphics
- Limit your use of photos and graphics so you can focus on what your audience really wants, good content.
- ALL PHOTOS AND GRAPHICS MUST HAVE ALT TAGS! Without exception!
- Images should only be reduced when keeping the ratio of the image intact.
- White space is your friend. Donít start text right on top of an image.
- Use color wisely.
- Remember the template. So many ignore the fact the template already contains images and color blocks. Donít add to the eye confusion.
- UM-D is not an appropriate abbreviation for the university. The only acceptable abbreviation is UM-Dearborn
- Using the term ďClick hereĒ is not an acceptable practice anymore. Include the link in a sentence.
- Old Way: To find out more information click here.
- New Way: More information is available on our Student FAQ page.
- Know your audience. Donít assume that common abbreviations are known.
- TBA, Military time is not always understood.
- EMSL and other university specific abbreviations mean nothing to most viewers. Make sure your content is clear to all viewers.
- Some building abbreviations may also not be known. When possible, spell out the building name.
7) Typo3 Tips
- Solution for Tables:
- Do them in Dreamweaver and copy and paste them into your page.