Based on results and lessons learned from the fall 2011 campaign, the majority of spring advertising campaign will shift to digital media, with outdoor media leading up to the April 14 Open House. The spring campaign targets the 16-25 year old demographic living within a 25-mile radius of campus.
The spring 2012 campaign highlights include:
- Online Difference Makers commercials served before content on leading websites
- New streaming radio and banner ads created for targeted prospects on Pandora
- Increased budget for search engine optimization and paid key word search with Google
- Continuation of targeted, performance-based Facebook advertising
- Expanded billboard presence leading up to spring Open House
View the 2012 creative campaign and advertising schedule.
