This article was originally published on September 5, 2019.
Over the past two academic years, UM-Dearborn Athletics’ has accomplished some major feats: There were three teams with runs to national tournaments. Student-athletes and coaches have won countless awards within the conference and nationally.
And now, along with their intensity, UM-Dearborn’s varsity teams bring a cohesive branded maize-and-blue style to every competition. All with that Nike swoosh. From travel gear to competitive wear, Nike outfits UM-Dearborn student-athletes and coaches.
“We have 16 varsity sports and we are proud UM-Dearborn Wolverines,” says Sports Information Director Nick McCutcheon, who played lacrosse for UM-Dearborn when he was a student. “Gone are the Block Ms from 1996, the mismatched maize and hand-me-down jerseys. Our athletes and coaches are now outfitted with high-quality Nike gear.”
The five-year agreement with Nike and Team Sports, which was signed July 1, included a signing bonus to help get teams started with their new looks. Athletic programs also receive 40-percent off retail price and will earn rebates based on annual sales percentages.
But the partnership not only benefits student-athletes; it also includes campus colleges, departments and offices.
Campus staff and faculty can organize — if you want to do this: first contact McCutcheon at firstname.lastname@example.org — a pop-up online Nike store for your college, department or office that includes properly branded material for your campus area.
“There’s a lot of positive momentum happening in Athletics and we want to include everyone in it.”