Amy Wagner-Kotb

Lecturer, Marketing
COB logo
College of Business
Department of Management and Marketing
Marketing
[email protected]
313-583-6466

Teaching Areas:

MBA, MS-Marketing

Research Areas:

Consumer Behavior/Psychology, Digital/Social Media Marketing, International Marketing, Leadership, Managing Strategic Innovations, Market Research, Marketing Decision Models, Marketing Strategy, New Product Development

Biography and Education

Amy Wagner-Kotb, Lecturer of Marketing at the University of Michigan-Dearborn College of Business.