Captions are important because they help provide access to your video content for individuals with hearing impairments in compliance with federal regulations, University of Michigan policy, and best practices for video design. Captions can also be useful for those that are not fluent in the native language of the audio or video.
Captioning your media also creates greater visibility in search engines and creates greater comprehension of the material covered in the video. Research shows that subtitles can also increase the amount of time that a user spends watching a video by almost 40 percent. You should consider captioning as part of your video production process.
Videos on the UM-Dearborn Website
All videos that are posted on the University of Michigan-Dearborn website must be hosted on the UM-Dearborn YouTube Channel. All videos hosted on the channel are captioned during upload, and users can then choose to turn the captions on or off while viewing. These videos can also be easily shared on social media, during events, and through other communications channels.
The External Relations team manages the video upload process. To have your video added to the UM-Dearborn Youtube channel, please complete the Video Upload Form.
Occasionally, especially if your video is over 10 minutes in length, a captioning service may need to be utilized to accurately caption your video. There are numerous captioning services (Automatic Sync Technologies, Casting Words, 3-Play Media, and Tech Synergy are a few) that will caption your video for a small fee. If an external captioning service is required you will be asked to provide a shortcode prior to your video being sent out for captioning. Once the caption file is received it can be added to your video.
There is no formal policy for faculty lecture captions. The university video system integrated into Canvas (Kaltura) has captioning abilities built in and it can generate captions at no charge. This mechanical service only has an accuracy rate of 75% and extra time is required to correct captions. Faculty are encouraged to include captions, however it is only necessary when there is an accommodation request from Disability Services. Questions regarding faculty lecture captioning should be directed to Chris Casey, university coordinator of digital education, 313-593-3504 or firstname.lastname@example.org.
Policy owned by: External Relations
Last reviewed: 10/2019
Next review: 4/2021