SUBJECT: New Programs and Market Research Reports

Greetings, 

It is our pleasure to announce that our campus will once again be working with Hanover Research for program analysis, strategic advising, and market research. After requesting/reviewing numerous proposals, it was evident that Hanover’s services best-aligned with UM-Dearborn’s needs. 

In an effort to best utilize time and campus resources, new programs beginning in Fall 2023 and on will require a market research report. The purpose of now requiring (rather than previously suggesting) the report is to have the best evidence possible for launching and supporting new programs on our campus. When planning to propose new programs, please take into consideration the average timeline for your requested project from Hanover:

• Secondary projects (e.g., academic program assessment): 6 weeks 
• Surveys, in-depth interviews, and focus groups (including instrument/protocol design, data collection, data analysis): 12+ weeks 
• Data analytics/quantitative projects: 10 weeks

Please note that Hanover operates on a que system, and works on one report for UM-Dearborn at a time. These reports will be required as attachments on the CIM program proposal form. 

To request a new market research report, please fill out this request form. Once a request is received, Angie Hernandez will reach out to schedule a scoping call between Hanover and the proposer(s). 

New certificates will not require a market research report, but are encouraged to utilize this opportunity as well. 

Thank you,

Mitch Sollenberger & Maureen Linker