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Gain Entry-Level PR Skills

Virtually every organization of any size–from businesses to nonprofits to government agencies–engages in public relations to shape its message and image. You can gain entry-level PR skills in our certificate program at the University of Michigan-Dearborn.

The program provides a useful tool kit that’s an excellent complement to all majors across campus. It’s especially useful to communication majors who want practical skills in addition to their broad-based study of communication.

Career and Salary Outlook

The information in this table is meant to give you an idea of career opportunities with this degree. All information is pulled from the Bureau of Labor Statistics, and is meant to be averages across the United States in 2022. Please note that these figures reflect overall averages and may not represent entry-level salaries.

$66,750 Median Salary

Public Relations Specialists

Employment of public relations specialists is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations.

About 25,800 openings for public relations specialists are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$130,480 Median Salary

Public Relations and Fundraising Managers

Overall employment of public relations and fundraising managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations.

About 7,800 openings for public relations and fundraising managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$64,160 Median Salary

Fundraisers

Employment of fundraisers is projected to grow 5 percent from 2022 to 2032, faster than the average for all occupations.

About 9,900 openings for fundraisers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$156,580 Median Salary

Advertising, Promotions, and Marketing Managers

Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations.

About 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$56,920 Median Salary

Meeting, Convention, and Event Planners

Employment of meeting, convention, and event planners is projected to grow 8 percent from 2022 to 2032, faster than the average for all occupations.

About 15,200 openings for meeting, convention, and event planners are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Program Details

I was able to build my brand along with learn how I can get a job in the future in Public Relations.

ELISSA GONZALEZ, PUBLIC RELATIONS CERTIFICATE

Next Steps

Become a part of the UM-Dearborn community and put your dreams to work for you.

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