The Certificate in Public Relations offers students practical training in the contemporary skills of public relations.
For communication majors, it provides an ideal way to complement their broad-based study of communication with the practical skills necessary for entry level work in public relations.
This certificate is also open to all majors across campus, and provides a useful toolkit that will be an excellent complement for any major in liberal arts, business, education, or engineering. The addition of a public relations certificate to these areas highlights the practical skills necessary for a variety of careers in the business, non-profit, or government sector.
For more information, contact: Margaret Murray, PR Certificate faculty advisor.
A minimum of 15 credit hours required.
Three core courses
- COMM 260: PR Principles
- COMM 360: Social Media for PR
- COMM 460: PR Campaigns
Two courses from the following
- ART 210: Beginning Digital Design
- ART 220: Intro to Digital Photography
- COMM 300: Research Methods
- COMM 340: Professional Comm
- JASS 2015: Fund. of Journalism
- JASS 312: Media Performance
- JASS 345: Audio Production
Notes Regarding PR Certificate Program:
- A minimum 2.0 cumulative GPA and a minimum of twelve earned hours completed at UM-Dearborn are required for admission to the program.
- A maximum of two transfer courses (six credit hours) may count toward the PR Certificate.
- A minimum 2.0 GPA in the courses counting toward the PR Certificate and minimum 2.0 cumulative GPA are required at the time of graduation and/or posting of the certificate.
By the time students complete the PR certificate they should have met the following program goals:
- Understanding the history and evolution of the public relations field
- Understanding public relations principles as applicable to a variety of contexts and publics
- Appreciating the ethical dimensions of public relations practice
- Writing public relations materials using a variety of traditional and new tools, including social media applications
- Applying public relations principles in analyzing a variety of situations in multiple cultural contexts
- Integrating the theory and practice of public relations in multiple contexts