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Digital Marketing, BBA

Undergraduate Admissions

Phone: 313-593-5300

Influence Audiences in the Online World

Students in computer labAs the world becomes increasingly digitized, organizations of all types need professionals who can expertly navigate online platforms to reach audiences, create meaningful customer engagement, and drive growth.

As a digital marketing student at the University of Michigan-Dearborn, you’ll learn essential skills in search engine optimization, web analytics, social media marketing, content creation, and more. Our curriculum, which we’ve designed to keep pace with rapid industry advances, combines a solid grounding in business fundamentals with the specialized knowledge and skills you’ll need to be a successful digital marketer. 

Where a Digital Marketing Program Will Take You

Just about every organization engages in digital marketing, so job opportunities are virtually limitless to work for businesses of all sizes, government agencies, nonprofit groups, and academia. You’ll be prepared for a variety of jobs, including digital marketing manager, social media specialist, SEO analyst, market research analyst, content development manager, and computer analyst, among many others. 

Career and Salary Outlook

The information in this table is meant to give you an idea of career opportunities with this degree. All information is pulled from the Bureau of Labor Statistics, and is meant to be averages across the United States in 2022. Please note that these figures reflect overall averages and may not represent entry-level salaries.

$66,750 Median Salary

Public Relations Specialists

Employment of public relations specialists is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations.

About 25,800 openings for public relations specialists are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$74,680 Median Salary

Market Research Analysts

Employment of market research analysts is projected to grow 13 percent from 2022 to 2032, much faster than the average for all occupations.

About 94,600 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$92,750 Median Salary

Web Developers and Digital Designers

Overall employment of web developers and digital designers is projected to grow 16 percent from 2022 to 2032, much faster than the average for all occupations.

About 19,000 openings for web developers and digital designers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$156,580 Median Salary

Advertising, Promotions, and Marketing Managers

Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations.

About 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$169,510 Median Salary

Computer and Information Systems Managers

Employment of computer and information systems managers is projected to grow 15 percent from 2022 to 2032, much faster than the average for all occupations.

About 46,900 openings for computer and information systems managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Program Details

Ready to Apply?

Application Deadlines

UM-Dearborn has rolling admissions throughout the year, and deadlines depend on your student type. Apply early, priority consideration for financial aid and scholarships may be given to earlier applicants.

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Tuition

Get started early on your financial planning for college. Complete the net price calculator to get an estimate of your cost to attend UM-Dearborn.

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Go Blue Guarantee

Students at UM-Dearborn are eligible for the Go Blue Guarantee - University of Michigan’s landmark promise of free tuition for high-achieving in-state undergraduate students from qualifying backgrounds. Major financial support is available for students who do not fully qualify.

Paying for College

How to Get Involved

students on laptops

Opportunities abound outside the classroom. You can compete for thousands of dollars in cash prizes at the UM-Dearborn Business Idea Pitch, volunteer for a community project through the Office of Student Life, or join any of the more than 150 student clubs and organizations on campus. Some of the professional student organizations that may especially interest you include Alpha Kappa Psi, American Marketing Association, Beta Alpha Psi, Financial Management Association, Society for Human Resource Management, Supply Chain Association, and Women in Business.

Next Steps

Become a part of the UM-Dearborn community and put your dreams to work for you.

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