Strategic Enrollment Management (SEM) Plan

University of Michigan-Dearborn’s Strategic Enrollment Management (SEM) plan, is a guide to support our campus in meeting enrollment and student success goals over the next decade as defined by our strategic plan.


Our overarching purpose remains to attract, retain and graduate students guided by our mission to offer a caring, inclusive community that commits to teaching, learning, research and scholarship, as well as access, affordability. The SEM Plan is to provide a process and framework that integrates campus wide efforts and strategic initiatives that support our students' access and success to facilitate recruitment and enrollment goals to provide more students in our region a Practice-Based University of Michigan degree.

Quick Links to SEM Plan Subsections

Campus has an opportunity to provide feedback on the draft SEM plan through February 3, 2023. You can review the comprehensive plan above or focus on particular subsections of interest. Questions and feedback can be sent to

Communications and Updates

Throughout the SEM planning process, progress updates and other information will be shared with the campus community. The campus community can e-mail for feedback/questions or stop in to the Enrollment Collaboratory in AB 1055.

Opportunities for discussion/questions on draft SEM plan

January 25th: Staff Senate Meeting 

January 30th: Faculty Senate Meeting

Read the latest SEM updates


Plan Feedback Phase (December 2022-January 2023)
Gather campus wide feedback on the plan, to ensure comprehensive reflection of active and future initiatives to impact recruitment and retention.
Implementation Accountability and Assessment Phase (February 2023-ongoing)
Implementation begins, guided by an accountability plan. Will continue to refine and monitor progress through the assessment plan.