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Business Analytics, BBA

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Unlock the Power of Data

Students in computer labTurn numbers into actionable insights with a Business Analytics major at the University of Michigan-Dearborn. This STEM-designated major* will give you skills to analyze data, make informed decisions, and solve complex business challenges across a variety of industries.

*We are awaiting US-government approval to issue I-20s for this program. Once approved, we can admit international students requiring F-1 visas. However, we do not yet have a timeline for this approval.

Where a Business Analytics Major Will Take You

The Business Analytics major prepares you to excel in the growing field of data-driven decision-making. With a foundation in statistics, machine learning, programming, and visualization, you'll be equipped to help businesses optimize operations, predict market trends, and make strategic decisions.

Industries such as finance, healthcare, technology, and retail are in constant need of professionals who can transform raw data into meaningful insights.

The STEM designation* also provides international students with an extended Optional Practical Training (OPT) period, enhancing opportunities to gain valuable U.S. work experience after graduation.

 

Career and Salary Outlook

The information in this table is meant to give you an idea of career opportunities with this degree. All information is pulled from the Bureau of Labor Statistics, and is meant to be averages across the United States in 2022. Please note that these figures reflect overall averages and may not represent entry-level salaries.

$74,680 Median Salary

Market Research Analyst

Employment of market research analysts is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations.

About 88,500 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$83,640 Median Salary

Operations Research Analyst

Employment of operations research analysts is projected to grow 23 percent from 2023 to 2033, much faster than the average for all occupations.

About 11,300 openings for operations research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$99,410 Median Salary

Management Analyst

Employment of management analysts is projected to grow 11 percent from 2023 to 2033, much faster than the average for all occupations.

About 95,700 openings for management analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$108,020 Median Salary

Data Analyst

Employment of data scientists is projected to grow 36 percent from 2023 to 2033, much faster than the average for all occupations.

About 20,800 openings for data scientists are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$99,890 Median Salary

Financial Analyst

Overall employment of financial analysts is projected to grow 9 percent from 2023 to 2033, much faster than the average for all occupations.

About 30,700 openings for financial analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Program Details

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Application Deadlines

UM-Dearborn has rolling admissions throughout the year, and deadlines depend on your student type. Apply early, priority consideration for financial aid and scholarships may be given to earlier applicants.

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Tuition

Get started early on your financial planning for college. Complete the net price calculator to get an estimate of your cost to attend UM-Dearborn.

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Go Blue Guarantee

Students at UM-Dearborn are eligible for the Go Blue Guarantee - University of Michigan’s landmark promise of free tuition for high-achieving in-state undergraduate students from qualifying backgrounds. Major financial support is available for students who do not fully qualify.

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How to Get Involved

Student working in Bloomberg Finance Lab

Opportunities abound outside the classroom. You can compete for thousands of dollars in cash prizes at the UM-Dearborn Business Idea Pitch, volunteer for a community project through the Office of Student Life, or join any of the more than 150 student clubs and organizations on campus. Some of the professional student organizations that may especially interest you include Alpha Kappa Psi, American Marketing Association, Beta Alpha Psi, Financial Management Association, Society for Human Resource Management, Supply Chain Association, and Women in Business.

Next Steps

Become a part of the UM-Dearborn community and put your dreams to work for you.

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