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Marketing, BBA

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Get Inside the Consumer Mind

Students workingThe proliferation of smartphones and other electronic devices today makes it harder than ever before for marketers to attract consumer attention to their products, services, and experiences. Our marketing program at the University of Michigan-Dearborn will give you the skills to create and implement marketing strategies that cut through the clutter to attract and connect with customers.

Where a Marketing Major Will Take You

Your marketing degree from UM-Dearborn will prepare you for a wide range of careers in marketing management, advertising, sales, marketing research, new product development, retailing, international business, purchasing, management of nonprofit organizations, general business management, and related areas. Marketing is also an excellent major if you want to start your own business. And it provides a solid foundation for graduate studies, such as in our marketing master’s degree program at UM-Dearborn.

Career and Salary Outlook

The information in this table is meant to give you an idea of career opportunities with this degree. All information is pulled from the Bureau of Labor Statistics, and is meant to be averages across the United States in 2022. Please note that these figures reflect overall averages and may not represent entry-level salaries.

$66,750 Median Salary

Public Relations Specialists

Employment of public relations specialists is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations.

About 25,800 openings for public relations specialists are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$74,680 Median Salary

Market Research Analysts

Employment of market research analysts is projected to grow 13 percent from 2022 to 2032, much faster than the average for all occupations.

About 94,600 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$130,480 Median Salary

Public Relations and Fundraising Managers

Overall employment of public relations and fundraising managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations.

About 7,800 openings for public relations and fundraising managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$135,160 Median Salary

Sales Managers

Employment of sales managers is projected to grow 4 percent from 2022 to 2032, about as fast as the average for all occupations.

About 43,200 openings for sales managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$156,580 Median Salary

Advertising, Promotions, and Marketing Managers

Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations.

About 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Program Details

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Application Deadlines

UM-Dearborn has rolling admissions throughout the year, and deadlines depend on your student type. Apply early, priority consideration for financial aid and scholarships may be given to earlier applicants.

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Tuition

Get started early on your financial planning for college. Complete the net price calculator to get an estimate of your cost to attend UM-Dearborn.

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Go Blue Guarantee

Students at UM-Dearborn are eligible for the Go Blue Guarantee - University of Michigan’s landmark promise of free tuition for high-achieving in-state undergraduate students from qualifying backgrounds. Major financial support is available for students who do not fully qualify.

Go Blue Guarantee

How to Get Involved

students working at the Mitchell Lab

At UM-Dearborn, opportunities abound outside the classroom. You can compete for thousands of dollars in cash prizes at the UM-Dearborn Business Idea Pitch, volunteer for a community project through the Office of Student Life, or join any of the more than 150 student clubs and organizations on campus. Some of the professional student organizations that may especially interest you include the American Marketing Association, Alpha Kappa Psi, Beta Alpha Psi, Financial Management Association, Society for Human Resource Management, Supply Chain Association, and Women in Business.

Next Steps

Become a part of the UM-Dearborn community and put your dreams to work for you.

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