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Marketing, MS

College of Business Graduate Office

Phone: 313-593-4776

Become a Premier Influencer

Students in classLearn how to understand and influence customer behavior in our master’s degree program at the University of Michigan-Dearborn. We’ve designed the courses to maximize your career readiness, whether you’re interested in digital marketing, brand management, advertising, customer relationship management, data analytics, or another facet of marketing.

You can complete your degree entirely online or in a combination of online and on-campus courses in the evening. Most of our students enroll part time, but full-time students typically complete their degrees in 10-16 months.

Want to jump start your degree? If you’re a current UM-Dearborn undergraduate student and you’ve been admitted to the master’s program, you can take up to six graduate credits during your final undergraduate semester.

Where an MS in Marketing Will Take You

Marketing skills are essential in virtually any organization, including businesses, nonprofits, government agencies, and academia. With your master’s degree from UM-Dearborn you’ll be ready to undertake a variety of roles, including brand strategist, digital marketing manager, market research analyst, customer insights analyst, social media manager, advertising director, and public relations specialist, among many others.

Career and Salary Outlook

The information in this table is meant to give you an idea of career opportunities with this degree. All information is pulled from the Bureau of Labor Statistics, and is meant to be averages across the United States in 2022. Please note that these figures reflect overall averages and may not represent entry-level salaries.

$66,750 Median Salary

Public Relations Specialists

Employment of public relations specialists is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations.

About 25,800 openings for public relations specialists are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$74,680 Median Salary

Market Research Analysts

Employment of market research analysts is projected to grow 13 percent from 2022 to 2032, much faster than the average for all occupations.

About 94,600 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$130,480 Median Salary

Public Relations and Fundraising Managers

Overall employment of public relations and fundraising managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations.

About 7,800 openings for public relations and fundraising managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$135,160 Median Salary

Sales Managers

Employment of sales managers is projected to grow 4 percent from 2022 to 2032, about as fast as the average for all occupations.

About 43,200 openings for sales managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$156,580 Median Salary

Advertising, Promotions, and Marketing Managers

Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations.

About 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Program Details

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Tuition

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Application Deadlines

Domestic applicants:

Fall term:  August 1
Winter term:  December 1
Summer term:  April 1 (part-time students only)

International applicants:

Fall term:  May 1
Winter term:  September 1
(International not eligible for summer admission)

Admission is rolling.

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Graduate Scholarships

Learn about scholarship opportunities for new and continuing graduate students.

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Next Steps

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