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General Business, BBA

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Learn Business Fundamentals and More

Students working together in classChoose courses that interest you and will help you fulfill your professional dreams as a general business major at the University of Michigan-Dearborn. General business is our business degree with the most flexibility, giving you a broad background in the fundamentals of business while also letting you tailor your education to meet your specific needs.

Where a General Business Major Will Take You

With a degree in general business, you’ll be equipped with versatile skills that you can apply to a career in business, government, nonprofit groups, and beyond. You’ll be ready to solve problems at a wide range of organizations, helping them prosper and grow. Your degree also provides a solid foundation for graduate studies, such as in our MBA program at UM-Dearborn.

Career and Salary Outlook

The information in this table is meant to give you an idea of career opportunities with this degree. All information is pulled from the Bureau of Labor Statistics, and is meant to be averages across the United States in 2022. Please note that these figures reflect overall averages and may not represent entry-level salaries.

$99,410 Median Salary

Management Analysts

Employment of management analysts is projected to grow 10 percent from 2022 to 2032, much faster than the average for all occupations.

About 92,900 openings for management analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$99,890 Median Salary

Financial Analysts

Overall employment of financial analysts is projected to grow 8 percent from 2022 to 2032, faster than the average for all occupations.

About 27,400 openings for financial analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$135,160 Median Salary

Sales Managers

Employment of sales managers is projected to grow 4 percent from 2022 to 2032, about as fast as the average for all occupations.

About 43,200 openings for sales managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$136,350 Median Salary

Human Resources Managers

Employment of human resources managers is projected to grow 5 percent from 2022 to 2032, faster than the average for all occupations.

About 15,500 openings for human resources managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$156,580 Median Salary

Advertising, Promotions, and Marketing Managers

Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations.

About 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Program Details

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Application Deadlines

UM-Dearborn has rolling admissions throughout the year, and deadlines depend on your student type. Apply early, priority consideration for financial aid and scholarships may be given to earlier applicants.

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Tuition

Get started early on your financial planning for college. Complete the net price calculator to get an estimate of your cost to attend UM-Dearborn.

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Go Blue Guarantee

Students at UM-Dearborn are eligible for the Go Blue Guarantee - University of Michigan’s landmark promise of free tuition for high-achieving in-state undergraduate students from qualifying backgrounds. Major financial support is available for students who do not fully qualify.

Go Blue Guarantee

How to Get Involved

students working at the Mitchell Lab

Opportunities abound outside the classroom. You can compete for thousands of dollars in cash prizes at the UM-Dearborn Business Idea Pitch, volunteer for a community project through the Office of Student Life, or join any of the more than 150 student clubs and organizations on campus. Some of the professional student organizations that may especially interest you include Alpha Kappa Psi, American Marketing Association, Beta Alpha Psi, Financial Management Association, Society for Human Resource Management, Supply Chain Association, and Women in Business.

Next Steps

Become a part of the UM-Dearborn community and put your dreams to work for you.

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