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Marketing Analytics, MS

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New for Fall 2025

Master Data-Driven Marketing Strategies

Students in Bloomberg Finance LabGet ready to excel in today’s data-driven marketing environment with the Master of Science in Marketing Analytics at the University of Michigan-Dearborn. This STEM-designated program* combines cutting-edge analytics, artificial intelligence (AI), and time-tested marketing principles to equip you with the tools needed to drive results in a rapidly evolving digital marketplace. The program emphasizes real-world applications and hands-on learning to meet the demands of employers across industries. Whether you aim to enhance your quantitative skills, transition into leadership, or leverage AI for strategic decision-making, this program offers the flexibility, resources, and expertise to help you reach your goals.

Designed for both full-time and part-time students, the program offers evening classes on campus and several online course options, allowing you to earn your degree on your schedule.

Want to jump start your degree? If you’re a current UM-Dearborn undergraduate student and you’ve been admitted to the master’s program, you can take up to six graduate credits during your final undergraduate semester.

*We are awaiting US-government approval to issue I-20s for this program. Once approved, we can admit international students requiring F-1 visas. However, we do not yet have a timeline for this approval.

Where a Master's in Marketing Analytics Will Take You

Launch an impactful career at the intersection of data and strategy. From roles in digital marketing and market research to leadership positions in customer analytics and AI-driven marketing, the program opens doors to industries ranging from technology and healthcare to finance and retail.

The STEM designation* also provides international students with an extended Optional Practical Training (OPT) period, enhancing opportunities to gain valuable U.S. work experience after graduation.

Our career support services, global alumni network, and expansive networking opportunities will help you land your dream job.

Career and Salary Outlook

The information in this table is meant to give you an idea of career opportunities with this degree. All information is pulled from the Bureau of Labor Statistics, and is meant to be averages across the United States in 2022. Please note that these figures reflect overall averages and may not represent entry-level salaries.

$74,680 Median Salary

Market Research Analyst

Employment of market research analysts is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations.

About 88,500 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$135,160 Median Salary

Sales Managers

Employment of sales managers is projected to grow 4 percent from 2022 to 2032, about as fast as the average for all occupations.

About 43,200 openings for sales managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$156,580 Median Salary

Marketing Manager

Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations.

About 36,600 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$66,290 Median Salary

Digital Marketing Specialist, included within the broader Marketing Specialist category.

 

Overall employment of Digital Marketing Specialists, included within the broader Marketing Specialists category, is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations.

About 5,600 openings for marketing specialists are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Program Details

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Tuition

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Application Deadlines

Domestic applicants:

Fall term:  August 1
Winter term:  December 1
Summer term:  April 1 (part-time students only)

International applicants:

Fall term:  May 1
Winter term:  September 1
(International not eligible for summer admission)

Admission is rolling. It is advised to submit all documents by the advisory deadline to ensure consideration for your preferred term, but applications and materials will be accepted until the posted "Last Day to Submit".

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Graduate Scholarships

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Next Steps

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