The Master of Science-Marketing provides you with the skills required in the key areas of marketing management.

The Master of Science-Marketing at the University of Michigan-Dearborn equips you with skills necessary to manage core marketing functions, and it allows you to choose among numerous electives to tailor the degree to a wide variety of positions. 

The degree is open to students from all undergraduate majors and all levels of work experience.

The program is offered on campus, and some courses are also available on-line. You may enroll on a full- or part-time basis during the fall and winter semesters, depending on your choice of electives, and some courses are often available during the summer. The program often can be completed within 10-12 months of full-time study.

Admission is rolling, and you may begin the program in September or January. May admission is also usually possible for part-time students.

 

Curriculum

The Master of Science-Marketing requires 10 courses or 30 credit hours.

Core Courses

(6 courses/18 credit hours)

DS 520 - Applied Statistical Modeling
MKT 515 - Marketing Management
MKT 564 - Graduate Marketing Research
MKT 565 - Advanced Marketing Management
MKT 620 - Understanding Customers
MKT 621 - Advertising and Promotion
 

Electives

(4 courses/12 credit hours)

Choose four from the following:

ACC 505 - Developing and Interpreting Financial Information
ACC 539 - Not-for-Profit Accounting
ACC 555 - Cost Management
BE 530 - Economic Analysis: Firm and Consumer
COMM 550 - Principals of Organizational Communications
COMM 570 - Advanced Technical and Professional Communications
DS 633 - Data Mining for Business Applications
IMSE 515 - Fundamentals of Program Management
IMSE 516 - Project Management and Control
MKT 622 - Global Marketing
OM 521 - Operations Management
OM 571 - Supply Chain Management
OM 662 - Product Development and Technology Management
PAPP 505 - Introduction to Public and Nonprofit Administration

Program Details

Transfer Credit and Course Exemptions

Previous coursework deemed substantially similar to DS 520, if completed with a grade of "B" or better, may qualify to exempt students from that course. Exempt courses must be replaced with other approved courses in the degree program.

In addition, up to 6 transfer credits for previous equivalent graduate coursework, if completed with a grade of "B" or better, may be applied to the degree if those credits have not previously been counted toward a degree.

Exemptions and transfer credit are granted at the discretion of the program faculty.

Program Goals and Objectives

Goal 1: MS-Marketing students will demonstrate understanding of core marketing concepts.

Objective: MS-Marketing students will demonstrate a knowledge of marketing concepts, terminology, models, and perspectives.

Goal 2: MS-Marketing students will be able to apply knowledge of core marketing concepts to organizations and business situations.

Objective: MS-Marketing students will identify business problems and apply appropriate marketing solutions.

Graduate Programs Office

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