Redesigned for Fall 2025
Become a Premier Influencer
Learn how to understand and influence customer behavior in our master’s degree program at the University of Michigan-Dearborn. We’ve designed the courses to maximize your career readiness, whether you’re interested in strategic marketing management, digital marketing, branding, consumer psychology, customer relationship management, or another facet of marketing.
Earn your degree on your schedule. Designed for both full-time and part-time students, you can complete your degree entirely online or in a combination of online and on-campus courses in the evening.*
Want to jump start your degree? If you’re a current UM-Dearborn undergraduate student and you’ve been admitted to the master’s program, you can take up to six graduate credits during your final undergraduate semester.
*Students on F-1 visas may need to take additional courses or seek admission to the MS in Marketing Analytics or MBA to meet the requirements for full-time, in-person coursework.
Where an MS in Marketing Will Take You
Marketing skills are essential in virtually any organization, including businesses, nonprofits, government agencies, and academia. With your master’s degree from UM-Dearborn you’ll be ready to undertake a variety of roles, including brand strategist, digital marketing manager, market research analyst, customer insights analyst, social media manager, advertising director, and public relations specialist, among many others.