Develop the skills you need for success in all the key areas of marketing management.
If you're creative, good with words, or interested in helping to satisfying customers' needs and wants, a career in marketing can put your skills and interests to work. The Master of Science-Marketing at the University of Michigan-Dearborn will help you learn how to manage the core marketing functions within any type of organization, and your elective options will help you tailor the program to your own interests.
You can complete the MS-Marketing online or in a hybrid campus format. You'll enjoy flexible schedules with evening and online course options.
Admission and Enrollment
The degree is open to students from all undergraduate majors and all levels of work experience.
For students who have a bachelor's degree in the liberal arts, the MS-Marketing can build on your previous education while helping you move into a business-related career.
Admission is rolling, and you may begin the program in the fall or winter semesters. Summer semester admission is also open to part-time domestic students.
Learn more about our admission criteria and process.
University of Michigan-Dearborn students who have been admitted to the MS-Marketing may take up to 6 graduate credits during the final semester of their undergraduate program.
Applicants with three years of professional work experience, a degree in business or engineering, or other credentials may be eligible to waive the GMAT/GRE admission requirement. If you believe you qualify to waive the entrance examination after reviewing the criteria, simply answer "yes" in the appropriate question on the application for admission.
You can complete the MS-Marketing fully online, and some of the courses are also available in the evenings on campus. You may enroll on a full- or part-time basis during the fall and winter semesters, and a few courses are available during the summer. Most of our students enroll on a part-time basis, but full-time students can usually complete the program within 12-16 months.
The Master of Science-Marketing requires 10 courses or 30 credit hours.
(6 courses/18 credit hours)
DS 520 - Applied Statistical Modeling
MKT 515 - Marketing Management
MKT 564 - Graduate Marketing Research
MKT 565 - Advanced Marketing Management
MKT 620 - Understanding Customers
MKT 621 - Advertising and Promotion
(4 courses/12 credit hours)
Choose four from the following:
ACC 505 - Developing and Interpreting Financial Information
ACC 539 - Not-for-Profit Accounting
ACC 555 - Cost Management
BE 530 - Economic Analysis: Firm and Consumer
DS 570 - Management Science
DS 633 - Data Mining for Business Applications
IMSE 515 - Fundamentals of Program Management
IMSE 516 - Project Management and Control
MKT 534 - Sales Management and Personal Selling *
MKT 535 - Advanced Sales Management and Personal Selling I *
MKT 540 - Advanced Sales Management and Personal Selling II *
MKT 622 - Global Marketing
OM 521 - Operations Management
OM 571 - Supply Chain Management
OM 662 - Product Development and Technology Management
PAPP 502 - Politics of Public Policy
PAPP 505 - Introduction to Public Administration
BA 691 - Graduate Seminar
* Students who are interested in the Sales Management courses may wish to complete the Sales Management and Personal Selling Certificate as part of their degree program.
Similar Degree Options
If you're looking for a broad degree in management, consider the MBA with the Marketing concentration.
Interested in math, statistics, or quantitative analysis? The MS-Business Analytics with the Marketing Analytics concentration might be the best option for you.
Previous coursework deemed substantially similar to DS 520, if completed with a grade of "B" or better, may qualify to exempt students from that course. Exempt courses must be replaced with other approved courses in the degree program.
In addition, up to 6 transfer credits for previous equivalent graduate coursework, if completed with a grade of "B" or better, may be applied to the degree if those credits have not previously been counted toward a degree.
Exemptions and transfer credit are granted at the discretion of the program faculty.
Goal 1: MS-Marketing students will demonstrate understanding of core marketing concepts.
Objective: MS-Marketing students will demonstrate a knowledge of marketing concepts, terminology, models, and perspectives.
Goal 2: MS-Marketing students will be able to apply knowledge of core marketing concepts to organizations and business situations.
Objective: MS-Marketing students will identify business problems and apply appropriate marketing solutions.
College of Business Graduate Office
19000 Hubbard Drive
Dearborn, MI 48126
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