Gain the skills and knowledge needed to enter the digital marketing workforce, or to advance in your existing career.

With the rise of smartphones, tablets, video games and other forms of new media, organizations are rapidly changing the way they market products and services to consumers. The Digital Marketing major is designed to give you the skills you need to thrive in the ever-changing digital world.

Learn about topics such as, social media marketing, email marketing, and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. Prepare to enter the workforce as you learn to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics, and marketing data.

Digital Marketing Major Requirements - 21 Credits

  • Required Courses

    MKT 363 - Digital Consumer Search and Marketing
    MKT 454 - Marketing Research
    MKT 455 - E-tailing and Retailing
    MKT 458 - Advertising (formerly Communications Strategy and New Media)
    MKT 463 - Digital Analytics and Content

  • Choose Two Courses

    DS 310 - Data Mining for Business Intelligence
    MKT 382 - Understanding Consumers
    MKT 402 - Marketing Management
    MKT 457 - Global Marketing and Consumer Culture
    MKT 460 - Digital Communication Strategy
    ISM / ITM 321 - Database Systems I
    ISM / ITM 371 - IT Strategy: Disrupting Industry Norms, Practices, and Structures
    ISM / ITM 382 - Advanced Computer Applications

Double Majors

Majoring in both Digital Marketing and Marketing is not permitted. However, majoring in both Digital Marketing and Information Systems Management / Information Technology Management is allowed and encouraged. Courses common to both majors can be applied towards fulfilling the requirements of both. 

Undergraduate Student Services Office

Fairlane Center South (FCS)
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