Digital Marketing

Whether on a smartphone or through other forms of media, your audience needs to connect to the product, service or expereince you are marketing.

Through our Digital Marketing major, learn from professors at one of the nation’s top business schools about social media marketing, email marketing and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. And you’ll enter the workforce confident in how to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics and marketing data.

UM-Dearborn's American Marketing Association

What Will I Learn?

Students will be knowledgeable about the business disciplines.
Students will be effective communicators and team members.
Students will be competent in the application of technology.
Students will be knowledgeable about global business practice and managing a diverse workforce.
Students will be knowledgeable about ethical principles and their application.
Students will apply critical thinking skills to business situations.

View the full list of program goals on the Hub for Teaching and Learning site.

Visit the University Catalog to learn more about required coursework for the Digital Marketing major and minor.

Making the Most of Your Major

There are opportunities to develop skills and connect with others interested in accounting beyond the classroom. Check out the Digital Marketing Major Map to get a more detailed, year-by-year view of how you can learn, engage, network and prepare for life after graduation.

Get Involved

Join a professional organization, such as the American Marketing Association, Alpha Kappa Psi or CREW. Explore UM-Dearborn student organizations on VictorsLink.

Get Real World Experience

Visit the Office for Student Engagement to learn about volunteer opportunities and community needs.
Contribute to a community project through the Office of Metropolitan Impact.
Join the Apprenticeship Program with Public Allies Metro Detroit AmeriCorps.
Secure an internship with help from the Internship and Career Management Center (ICMC).

Plan for Life After Graduation

Consider adding a financial planning minor or Google AdWords certification.
Visit the ICMC or campus Career Services for job placement opportunities.

Digital Marketing Major Map

General Program Information

Bachelor of Business Administration
Double Majoring in both Digital Marketing and Marketing is not permitted. However, majoring in both Digital Marketing and Information Systems Management / Information Technology Management is allowed and encouraged. Courses common to both majors can be applied towards fulfilling the requirements of both.
Internship opportunities available
Scholarships available