Professional Certifications
Earning professional certifications as a student in the College of Business will give you the credentials and focused knowledge you need to advance in your career.
The College of Business has partnered with CPAexcel® to offer Certified Public Accountant (CPA) exam preparation at a significant discount to our eligible Accounting students. In addition, the College will reimburse 50% to 100% of the discounted price to students who meet certain qualifications.
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an online advertising professional.
Offered through course: MKT 363
Requirements: You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.
Contact:
Jeremy Sutton: jcsutton@umich.edu
Lecturer of Marketing
College of Business
University of Michigan-Dearborn
Digital media is changing quickly. Clients expect you to understand their needs, and advertising jobs require that you stay on your top game to succeed. With the IAB Digital Media Sales certification, you can build client credibility, increase your salary potential, and enhance your career credentials.
This is the only globally recognized professional certification created specifically for digital media sales. Empower yourself in today’s digital market with a credential that measures the knowledge needed to create effective online campaigns.
Offered through course: MKT 460
Contact:
Tim Hartge: thartge@umich.edu
Marketing Communications Faculty
College of Business
University of Michigan-Dearborn
Oracle Database technology is used by the world's leading companies to manage critical business functions, systems and processes, with 305,000 companies trusting their critical systems to Oracle Database. By investing the time to earn Oracle Database SQL 1Z0-071 (Duration: 120 minutes, Exam Price: $245), you'll develop the expertise you need to begin working with top-level database development tools like Application Express, SQL, PL/SQL and MySQL for Developers. In addition, if needed, you can also take this Oracle Database Foundations Exam 1Z0-006 (Duration: 150 minutes, Exam Price: $95). More learning resources.
Offered through course: ISM 431
Contact:
Yi Maggie Guo: magyiguo@umich.edu
Associate Professor of Management Information Systems
College of Business
University of Michigan-Dearborn
The Sandler Certification program provides unlimited opportunities for Sandler sales professionals to enhance their sales skills as they advance through the four levels of certification. Upon completion, participants receive appropriate certification for each level. Bronze-level knowledge testing is designed to give participants the foundational understanding of the Sandler Selling System so they can begin to apply it.
After completing the 12 credit hours of course work below, students will receive a Sales Management and Personal Selling Certificate from the College of Business. Students will also be eligible to take the Sandler Bronze Certification Exam. Students will be certified by Sandler/EAM as sales professionals upon passing the exam.
Required courses:
MKT 352 Marketing Principles and Policies (Sophomore Standing)
MKT 434 Sales Management and Personal Selling (PreReq MKT 352)
MKT 435 Advanced Sales Management & Personal Selling 1 (PreReq MKT 434)
MKT 440 Advanced Sales Management & Personal Selling 2 (PreReq MKT 435)
Contact:
Chris Samfilippo: cmsam@umich.edu
Lecturer of Marketing
College of Business
University of Michigan-Dearborn