Digital Marketing
Whether on a smartphone or through other forms of media, your audience needs to connect to the product, service or experience you are marketing.
Through our Digital Marketing major, learn from professors at one of the nation’s top business schools about social media marketing, email marketing and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. And you’ll enter the workforce confident in how to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics and marketing data.
What Will I Learn?
- Students will be knowledgeable about the business disciplines.
- Students will be effective communicators and team members.
- Students will be competent in the application of technology.
- Students will be knowledgeable about global business practice and managing a diverse workforce.
- Students will be knowledgeable about ethical principles and their application.
- Students will apply critical thinking skills to business situations.
View the full list of program goals on the Hub for Teaching and Learning site.
Digital Marketing Major Requirements - 21 Credits
MKT 363 - Digital Consumer Search and Marketing
MKT 454 - Marketing Research
MKT 455 - E-tailing and Retailing
MKT 458 - Advertising
MKT 463 - Digital Analytics and Content
DS 310 - Data Mining for Business Intelligence
MKT 382 - Understanding Consumers
MKT 402 - Marketing Management
MKT 457 - Global Marketing and Consumer Culture
MKT 460 - Digital Communication Strategy
ISM 321 - Database Systems I
ISM 371 - IT Strategy: Disrupting Industry Norms, Practices, and Structures
ISM 382 - Advanced Computer Applications
Majoring in both Digital Marketing and Marketing is not permitted. However, majoring in both Digital Marketing and Information Systems Management is allowed and encouraged. Courses common to both majors can be applied towards fulfilling the requirements of both.
Making the Most of Your Major
There are opportunities to develop skills and connect with others interested in accounting beyond the classroom. Check out the Digital Marketing Major Map to get a more detailed, year-by-year view of how you can learn, engage, network and prepare for life after graduation.
Get Involved
- Join a professional organization, such as the American Marketing Association, Alpha Kappa Psi or CREW. Explore UM-Dearborn student organizations on VictorsLink.
Get Real World Experience
- Visit the Office of Student Life to learn about volunteer opportunities and community needs.
- Contribute to a community project through the Office of Metropolitan Impact.
- Join the Apprenticeship Program with Public Allies Metro Detroit AmeriCorps.
- Secure an internship with help from the Internship and Career Management Center (ICMC).
Plan for Life After Graduation
- Consider adding a financial planning minor or Google AdWords certification.
- Visit the ICMC or campus Career Services for job placement opportunities.
General Program Information
- Bachelor of Business Administration
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Double Majoring in both Digital Marketing and Marketing is not permitted. However, majoring in both Digital Marketing and Information Systems Management / Information Technology Management is allowed and encouraged. Courses common to both majors can be applied towards fulfilling the requirements of both.
- Internship opportunities available
- Scholarships available
Department Contact Information
COB Undergraduate Student Services Office
168 Fairlane Center South
313-593-5460
umd-cobss@umich.edu