Whether on a smartphone or through other forms of media, your audience needs to connect to the product, service or experience you are marketing.

Through our Digital Marketing major, learn from professors at one of the nation’s top business schools about social media marketing, email marketing and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. And you’ll enter the workforce confident in how to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics and marketing data.

What Will I Learn?

  • Students will be knowledgeable about the business disciplines.
  • Students will be effective communicators and team members.
  • Students will be competent in the application of technology.
  • Students will be knowledgeable about global business practice and managing a diverse workforce.
  • Students will be knowledgeable about ethical principles and their application.
  • Students will apply critical thinking skills to business situations.

View the full list of program goals on the Hub for Teaching and Learning site.

Digital Marketing Major Requirements - 21 Credits

  • Required Courses

    MKT 363 - Digital Consumer Search and Marketing
    MKT 454 - Marketing Research
    MKT 455 - E-tailing and Retailing
    MKT 458 - Communications Strategy and New Media (formerly MKT 456)
    MKT 463 - Digital Analytics and Content

  • Choose Two Courses

    DS 310 - Data Mining for Business Intelligence
    MKT 382 - Understanding Consumers
    MKT 402 - Marketing Management
    MKT 457 - Global Marketing and Consumer Culture
    MKT 460 - Digital Communication Strategy
    ISM / ITM 321 - Database Systems I
    ISM / ITM 371 - IT Strategy: Disrupting Industry Norms, Practices, and Structures
    ISM / ITM 382 - Advanced Computer Applications

  • Double Majors

    Majoring in both Digital Marketing and Marketing is not permitted. However, majoring in both Digital Marketing and Information Systems Management / Information Technology Management is allowed and encouraged. Courses common to both majors can be applied towards fulfilling the requirements of both.

Making the Most of Your Major

There are opportunities to develop skills and connect with others interested in accounting beyond the classroom. Check out the Digital Marketing Major Map to get a more detailed, year-by-year view of how you can learn, engage, network and prepare for life after graduation.

Get Involved

Get Real World Experience

Plan for Life After Graduation

General Program Information

Department Contact Information

COB Undergraduate Student Services Office
168 Fairlane Center South
313-593-5460
umd-cobss@umich.edu

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