Marketing

Whether on a smartphone or through other forms of media, your audience needs to connect to the product, service or experience you are marketing.

The Marketing major is designed to give you the skills to create and implement marketing strategies that attract and connect with customers. The knowledge you gain through the program will help you thrive in the ever-changing world of marketing no matter your career interest area: Sales, advertising, marketing research, product management, retailing, international business and marketing management.

American Marketing Association students

What Will I Learn?

  • Students will be knowledgeable about the business disciplines.
  • Students will be effective communicators and team members.
  • Students will be competent in the application of technology.
  • Students will be knowledgeable about global business practice and managing a diverse workforce.
  • Students will be knowledgeable about ethical principles and their application.
  • Students will apply critical thinking skills to business situations.

View the full list of program goals on the Hub for Teaching and Learning site.

Marketing Major Requirements - 21 Credits

Making the Most of Your Major

There are opportunities to develop skills and connect with others interested in accounting beyond the classroom. Check out the Marketing Major Map to get a more detailed, year-by-year view of how you can learn, engage, network and prepare for life after graduation.

Get Involved

  • Join a professional organization, such as the American Marketing Association, Alpha Kappa Psi or CREW. Explore UM-Dearborn student organizations on VictorsLink.

Get Real World Experience

Plan for Life After Graduation

General Program Information

COB Undergraduate Student Services Office
168 Fairlane Center South
313-593-5460
umd-cobss@umich.edu

Undergraduate Student Services Office

168 - Fairlane Center South
19000 Hubbard Drive
Dearborn, MI 48126
View on Map
Phone: 313-593-5460
Fax: 313-271-9838