Whether on a smartphone or through other forms of media, your audience needs to connect to the product, service or experience you are marketing.
The Marketing major is designed to give you the skills to create and implement marketing strategies that attract and connect with customers. The knowledge you gain through the program will help you thrive in the ever-changing world of marketing no matter your career interest area: Sales, advertising, marketing research, product management, retailing, international business and marketing management.
What Will I Learn?
- Students will be knowledgeable about the business disciplines.
- Students will be effective communicators and team members.
- Students will be competent in the application of technology.
- Students will be knowledgeable about global business practice and managing a diverse workforce.
- Students will be knowledgeable about ethical principles and their application.
- Students will apply critical thinking skills to business situations.
View the full list of program goals on the Hub for Teaching and Learning site.
Marketing Major Requirements - 21 Credits
MKT 402 - Marketing Management
MKT 454 - Marketing Research
Choose Five Courses
ENT 400 - Introduction to Entrepreneurship
DS 310 - Data Mining for Business Intelligence
MKT 360 - Marketing and Society
MKT 363 - Digital Consumer Search and Marketing
MKT 382 - Understanding Customers
MKT 434 - Sales Management and Personal Selling
MKT 436 - Business to Business Marketing
MKT 455 - E-tailing and Retailing
MKT 458 - Advertising (formerly Communications Strategy and New Media)
MKT 457 - Global Marketing and Consumer Culture
MKT 463 - Digital Analytics and Content
MKT 471 - Entrepreneurial Marketing
MKT 488 - Seminar: Marketing
MKT 498 - Independent Research: Marketing (Must obtain instructor approval in advance)
OM 460 - Supply Chain Management
ISM / ITM 371 - Managing Electronic Commerce Systems
ISM / ITM 382 - Advanced Computer Applications
Making the Most of Your Major
There are opportunities to develop skills and connect with others interested in accounting beyond the classroom. Check out the Marketing Major Map to get a more detailed, year-by-year view of how you can learn, engage, network and prepare for life after graduation.
- Join a professional organization, such as the American Marketing Association, Alpha Kappa Psi or CREW. Explore UM-Dearborn student organizations on VictorsLink.
Get Real World Experience
- Visit the Office of Student Life to learn about volunteer opportunities and community needs.
- Contribute to a community project through the Office of Metropolitan Impact.
- Join the Apprenticeship Program with Public Allies Metro Detroit AmeriCorps.
- Secure an internship with help from the Internship and Career Management Center (ICMC).
Plan for Life After Graduation
General Program Information
- Bachelor of Business Administration
Double Majoring in both Digital Marketing and Marketing is not permitted. However, majoring in both Digital Marketing and Information Systems Management / Information Technology Management is allowed and encouraged. Courses common to both majors can be applied towards fulfilling the requirements of both.
- Internship opportunities available
- Scholarships available
Department Contact Information
COB Undergraduate Student Services Office
168 Fairlane Center South