The marketing major was designed to assist students in developing skills for careers in sales, advertising, marketing research, product management, retailing, international business, and marketing management.


Marketing Major Requirements - 21 Credits

  • MKT 402 - Marketing Management
    MKT 454 - Marketing Research

  • ENT 400 - Introduction to Entrepreneurship
    DS 310 - Data Mining for Business Intelligence
    MKT 360 - Marketing and Society
    MKT 363 - Digital Consumer Search and Marketing
    MKT 382 - Understanding Customers
    MKT 434 - Sales Management and Personal Selling
    MKT 436 - Business to Business Marketing
    MKT 455 - E-tailing and Retailing
    MKT 458 - Communications Strategy and New Media (formerly MKT 456)
    MKT 457 - Global Marketing and Consumer Culture
    MKT 463 - Digital Analytics and Content
    MKT 471 - Entrepreneurial Marketing
    MKT 488 - Seminar: Marketing
    MKT 498 - Independent Research: Marketing (Must obtain instructor approval in advance)
    OM 460 - Supply Chain Management
    ITM 371 - Managing Electronic Commerce Systems
    ITM 382 - Advanced Computer Applications

Aaron Ahuvia
Aaron Ahuvia, Ph.D., Professor of Marketing

"Students sometimes think that marketing doesn't require a lot of math or computer skills. They are half-right. Some jobs, like sales, draw heavily on interpersonal skills. Other areas like advertising require a lot of creativity and social insight, but often not much math. Some kinds of market research, like qualitative work, also don't require much math. However, many areas of marketing like quantitative market research, database marketing management, sales forecasting, etc. require a lot of quantitative and/or computer skills."