Learn how to create and implement marketing strategies to attract and connect with customers.
The marketing major was designed to assist students in developing skills for careers in sales, advertising, marketing research, product management, retailing, international business, and marketing management.
Marketing Major Requirements - 21 Credits
MKT 402 - Marketing Management
MKT 454 - Marketing Research
Choose Five Courses
ENT 400 - Introduction to Entrepreneurship
DS 310 - Data Mining for Business Intelligence
MKT 360 - Marketing and Society
MKT 363 - Digital Consumer Search and Marketing
MKT 382 - Understanding Customers
MKT 434 - Sales Management and Personal Selling
MKT 436 - Business to Business Marketing
MKT 455 - E-tailing and Retailing
MKT 458 - Advertising (formerly Communications Strategy and New Media)
MKT 457 - Global Marketing and Consumer Culture
MKT 463 - Digital Analytics and Content
MKT 471 - Entrepreneurial Marketing
MKT 488 - Seminar: Marketing
MKT 498 - Independent Research: Marketing (Must obtain instructor approval in advance)
OM 460 - Supply Chain Management
ISM / ITM 371 - Managing Electronic Commerce Systems
ISM / ITM 382 - Advanced Computer Applications
"Students sometimes think that marketing doesn't require a lot of math or computer skills. They are half-right. Some jobs, like sales, draw heavily on interpersonal skills. Other areas like advertising require a lot of creativity and social insight, but often not much math. Some kinds of market research, like qualitative work, also don't require much math. However, many areas of marketing like quantitative market research, database marketing management, sales forecasting, etc. require a lot of quantitative and/or computer skills."