Colors

Primary Palette– Signature Colors

Our signature color palette of Michigan Maize and Blue creates a powerful differentiator for our brand. Using this palette appropriately and consistently creates an additional layer of distinction. In general, the Block M is in maize and the type component is in white or blue.

PLEASE NOTE: 

  • The U-M blue can turn purple and the yellow to orange when printed on some materials. To obtain the best color representation, please ask your printer to “match the PMS color” and provide you with a color proof (non-electronic).
  • HEX colors are used for the web. • Use the CMYK code for Word documents
COLOR WEB PRINT
michigan maize Michigan Maize  HEX #FFCB05

PMS 7406
C0 M18 Y100 K0

Michigan BlueMichigan Blue HEX #00274C

PMS 282
C100 M60 Y0 K60

 

College Colors

Complementary colors are designated for each of the four colleges, and work as an accent color for materials. Examples of use can be found on each college’s home webpage. These colors should not be used in the official college logos.

COLOR WEB PRINT
College Color 1COB HEX #81C5C3

PMS 3245
C49 M4 Y26 K0

College Color 2CECS HEX #AFC3DB

PMS 2717
C30 M16 Y5 K0

College Color 3CEHHS HEX #006EB2

PMS 285
C89 M54 Y4 K0

College Color 4CASL HEX #6963A9

PMS 2725
C67 M66 Y4 K0

Secondary Palette

COLOR WEB  PRINT
Tappan RedTappan Red HEX #9A3324

PMS 484
C8 M92 Y100 K33

Ross OrangeRoss Orange HEX #D86018

PMS 1595
C0 M71 Y100 K3

Wave Field GreenWave Field Green HEX #A5A508

PMS 398
C14 M6 Y100 K24

Rackham Roof GreenRackham Roof Green HEX #75988D

PMS 5565
C44 M12 Y34 K24

​​​​Taubman tealTaubman Teal HEX #00B2A9

PMS 326
C81 M0 Y39 K0

Arboretum BlueArboretum Blue HEX #2F65A7

PMS 660
C88 M50 Y0 K0

A2 AmethystA2 Amethyst HEX #702082

PMS 2603
C72 M99 Y0 K3

Matthaei VioletMatthaei Violet HEX #575294

PMS 668
C70 M77 Y7 K23

UMMA TanUMMA Tan HEX #CFC096

PMS 7502
C6 M14 Y39 K8

Burton Tower BeigeBurton Tower Beige HEX #9B9A6D

PMS 451
C21 M15 Y54 K31

Angell Hall AshAngell Hall Ash HEX #989C97

PMS WARM GRAY 6
C14 M19 Y21 K39

Law Quad StoneLaw Quad Stone HEX #80764B PMS WARM GRAY 11
C26 M36 Y38 K68
Diag M MetallicDiag M Metallic Print Only PMS 872
Puma BlackPuma Black HEX #131516

PMS BLACK 6
C100 M79 Y44 K93

 

Web Colors

The Drupal CMS manages colors and fonts on the UM-Dearborn website. Please use the following for any standalone applications/websites.

COLOR HEX
Headers/Footers/CTAsHeaders/Footers/CTAs #00274C
Navigation BarsNavigation Bars #FFCB05
Content HeadingsContent Headings #7A121C
Body Area Body Area (Backgrounds) #EFF0F1
LinksLinks #0D57AA
Body CopyBody Copy #222222