Colors
Primary Palette– Signature Colors
Our signature color palette of Michigan Maize and Blue creates a powerful differentiator for our brand. Using this palette appropriately and consistently creates an additional layer of distinction. In general, the Block M is in maize and the type component is in white or blue.
PLEASE NOTE:
- The U-M blue can turn purple and the yellow to orange when printed on some materials. To obtain the best color representation, please ask your printer to “match the PMS color” and provide you with a color proof (non-electronic).
- HEX colors are used for the web. • Use the CMYK code for Word documents
COLOR | WEB | |
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HEX #FFCB05 |
PMS 7406 |
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HEX #00274C |
PMS 282 |
College Colors
Complementary colors are designated for each of the four colleges, and work as an accent color for materials. Examples of use can be found on each college’s home webpage. These colors should not be used in the official college logos.
COLOR | WEB | |
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HEX #81C5C3 |
PMS 3245 |
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HEX #AFC3DB |
PMS 2717 |
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HEX #006EB2 |
PMS 285 |
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HEX #6963A9 |
PMS 2725 |
Secondary Palette
COLOR | WEB | |
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HEX #9A3324 |
PMS 484 |
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HEX #D86018 |
PMS 1595 |
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HEX #A5A508 |
PMS 398 |
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HEX #75988D |
PMS 5565 |
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HEX #00B2A9 |
PMS 326 |
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HEX #2F65A7 |
PMS 660 |
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HEX #702082 |
PMS 2603 |
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HEX #575294 |
PMS 668 |
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HEX #CFC096 |
PMS 7502 |
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HEX #9B9A6D |
PMS 451 |
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HEX #989C97 |
PMS WARM GRAY 6 |
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HEX #80764B | PMS WARM GRAY 11 C26 M36 Y38 K68 |
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Print Only | PMS 872 |
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HEX #131516 |
PMS BLACK 6 |
Web Colors
The Drupal CMS manages colors and fonts on the UM-Dearborn website. Please use the following for any standalone applications/websites.
COLOR | HEX |
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#00274C |
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#FFCB05 |
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#7A121C |
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#EFF0F1 |
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#0D57AA |
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#222222 |