Logo Standards

Display of UM-Dearborn logosYou can now browse and download logos directly through Google Drive.
University of Michigan-Dearborn has three official marks — the primary logo, the horizontal logo and the university seal. The primary logo may be used widely, while the university seal is reserved for presidential/chancellor and regental use only. The University of Michigan-Dearborn logo was carefully designed based on the pro - portions of the copyrighted Block M. Each element was sized, placed and colored for maximum visibility and legibility. The UM-Dearborn logo is part of a family of logos across three campuses, medical system and athletics program. The primary logo is the main identifier for University of Michigan-Dearborn. The primary logo, horizontal logo or unit logo must appear on all publications, websites and other visual communications developed for UM-Dearborn. Logo(s) should be easily found and read by the viewer. Horizontal logos work well running across the top, while “Block M” logos tend to look best placed at the bottom of a piece. The university seal may only be used on Regental or Chancellor communications. The Block M cannot be used as a letter in a word.

Clear Space

Image showing appropriate amount of clear space to have around UM-Dearborn primary logo

Always position the logo for maximum impact and give it plenty of room to help to ensure visibility and legibility. The minimum clear space for the University of Michigan-Dearborn logo is defined as twice the height (2x) of the Block M’s serif (x). Understanding the clear-space rule is essential, as it is also the standard for logo position and scale on most printed communications. In that regard, the clear space rule should be maintained as the logo is proportionately enlarged or reduced in size

Minimum Sizes

Image showing minimum sizes of UM-Dearborn logos

When reproducing the primary logo, be conscious of its size and legibility. The primary logo should never appear less than 3/4” tall in printed materials, and no less than 75 px tall in the digital realm. A logo signature may be reduced 3/8” tall in print, and 36 px digitally

Logo Infractions

incorrect formatting of UM-Dearborn logos

You may not alter the logo in any way. Specifically:

  • DO NOT replace the official typeface with any other
  • DO NOT modify, redesign, redraw, animate, distort or alter the proportions of the logo
  • DO NOT add words, images, or other design elements or effects to the logo, or add the logo to another graphic
  • DO NOT modify the size or position relationship of any element within the logo
  • DO NOT rotate or render the logo three-dimensionally

How to Write University of Michigan-Dearborn

Correct ways:

  • University of Michigan-Dearborn
  • UM-Dearborn

Incorrect ways:

  • UMD
  • UM-D
  • University of Michigan—Dearborn
  • University of Michigan - Dearborn
  • UofM-Dearborn
  • University of Michigan Dearborn Logos and Marks
  • UM Dearborn

Unit Logos

The University of Michigan’s identity system is designed to create and maintain unity — to ensure that no matter what campus, college or unit is issuing the communication, it is properly and strongly branded.

Official University of Michigan-Dearborn logos are created and maintained by the Office of External Relations. Logos can be created for colleges, departments and units on campus. Logos are not created for academic programs, unit initiatives or programming.

To request unit logos, or if you have any questions about university logos, please contact the Office of External Relations at [email protected].