Brand Identity - Guidelines & Material


This brand toolkit outlines UM-Dearborn’s brand standards and messaging platform for the campus community. Following this guide ensures that UM-Dearborn content is consistent and clearly tells the university’s story. This cohesion helps establish a strong identity that resonates with our audiences — reinforcing both brand awareness and loyalty.

This website contains all of the brand standards that are in the Tool Kit, as well as additional information about branded materials and policies. Any questions can be sent to [email protected].