Colors
Primary Palette– Signature Colors
Our signature color palette of Michigan Maize and Blue creates a powerful differentiator for our brand. Using this palette appropriately and consistently creates an additional layer of distinction. In general, the Block M is in maize and the type component is in white or blue.
PLEASE NOTE:
- The U-M blue can turn purple and the yellow to orange when printed on some materials. To obtain the best color representation, please ask your printer to “match the PMS color” and provide you with a color proof (non-electronic).
- HEX colors are used for the web. • Use the CMYK code for Word documents
Color | Web | |
---|---|---|
Michigan Maize | HEX #FFCB05 | PMS 7406 C0 M18 Y100 K0 |
Michigan Blue | HEX #00274C | PMS 282 C100 M60 Y0 K60 |
College Colors
Complementary colors are designated for each of the four colleges, and work as an accent color for materials. Examples of use can be found on each college’s home webpage. These colors should not be used in the official college logos.
Color | Web | |
---|---|---|
COB | HEX #81C5C3 | PMS 3245 C49 M4 Y26 K0 |
CECS | HEX #AFC3DB | PMS 2717 C30 M16 Y5 K0 |
CEHHS | HEX #006EB2 | PMS 285 C89 M54 Y4 K0 |
CASL | HEX #6963A9 | PMS 2725 C67 M66 Y4 K0 |
Secondary Palette
Color | Web | |
---|---|---|
Tappan Red | HEX #9A3324 | PMS 484 C8 M92 Y100 K33 |
Ross Orange | HEX #D86018 | PMS 1595 C0 M71 Y100 K3 |
Wave Field Green | HEX #A5A508 | PMS 398 C14 M6 Y100 K24 |
Rackham Roof Green | HEX #75988D | PMS 5565 C44 M12 Y34 K24 |
Taubman Teal | HEX #00B2A9 | PMS 326 C81 M0 Y39 K0 |
Arboretum Blue | HEX #2F65A7 | PMS 660 C88 M50 Y0 K0 |
A2 Amethyst | HEX #702082 | PMS 2603 C72 M99 Y0 K3 |
Matthaei Violet | HEX #575294 | PMS 668 C70 M77 Y7 K23 |
UMMA Tan | HEX #CFC096 | PMS 7502 C6 M14 Y39 K8 |
Burton Tower Beige | HEX #9B9A6D | PMS 451 C21 M15 Y54 K31 |
Angell Hall Ash | HEX #989C97 | PMS WARM GRAY 6 C14 M19 Y21 K39 |
Law Quad Stone | HEX #80764B | PMS WARM GRAY 11 C26 M36 Y38 K68 |
Diag M Metallic | Print Only | PMS 872 |
Puma Black | HEX #131516 | PMS BLACK 6 C100 M79 Y44 K93 |
Web Colors
The Drupal CMS manages colors and fonts on the UM-Dearborn website. Please use the following for any standalone applications/websites.
Color | Hex |
---|---|
Headers/Footers/CTAs | #00274C |
Navigation Bars | #FFCB05 |
Content Headings | #7A121C |
Body Area (Backgrounds) | #EFF0F1 |
Links | #0D57AA |
Body Copy | #222222 |